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Nordic Card Markets
22 January - 23 January 2008
Nordic Card Markets

Drinks Reception sponsored by Point Transaction Systems now following day one of the conference.

The world of cards and payments is changing and new technologies are revolutionising the way consumers interact with retailers and the way they pay for goods. The rate of change across Europe is increasing with recent developments including mobile payment services, contactless card trials, m-payments for travel and many other innovations. Now entering its 7th and biggest year SAE Media Group's annual 'Nordic Card Markets' conference will once again bring together the regions leading banks, retailers and technology and card providers for two days of targeted presentations and extensive networking opportunities. The conference programme will examine innovative payment techniques, the issues and challenges facing Nordic retailers and the latest developments surrounding the rollout of contactless payments across Europe.  With over 120 attendees in 2007 this remains the leading cards and payments conference dedicated to the Nordic Region. Don't miss out this unique opportunity to benchmark your business against other industry leaders.

Key topics to be discussed include:

  • The Payment Systems Directive - how will it impact SEPA?
  • Country Focus: Iceland
  • Cross border consolidation
  • Contactless cards - trials and developments
  • Partnership models in the Nordic Region
  • Gift and loyalty cards - key developments
  • The future of the pre paid card
  • Case Study - The Co-Operation card model

Benefits of attending:

  • Identify the key issues and developments facing the cards and payments industry across the Nordic region
  • Update yourself on SEPA and the impact of the payment systems directive
  • Learn about the rollout of contactless payment solutions across Europe and how your business can keep up
  • Hear case studies of the latest card innovations from banks across the Nordic region
  • Market developments - A survey of card professionals has been commissioned specifically for this event - the key developments in the region are to be announced at the conference
  • Understand further the advent of prepaid payment solutions across Europe

Confirmed speakers include:

  • Carlos Rodriguez, General Manager, Nordic Region, MasterCard Europe
  • Gunhild Svahn, Vice President, Swedbank
  • Pála Þórisdóttir, Senior Manager, Bank Cards, Landsbankinn
  • Peter Lybecker, Bank Director, Nordea Bank Denmark, Chairman of the Board, PBS
  • Kristján Harðarson, Managing Director, SPRON
  • Omar Rifaat, Marketing Manager, VISA Europe
  • Jarkko Anttiroiko, Vice President, Cards and Consumer Credit, OP Bank Group
  • Francesco Burelli, Financial Institutions Group, A.T Kearny
  • Susanne Brønnum, Senior Vice President Strategic Sales, PBS
  • Harry Leinonen, Advisor to the Board, Financial Markets and Statistics, Bank of Finland
  • Gerhard Romen, Head of NFC Market Development, Nokia
  • Magnus Dahlback, Director of Business Development and Partnerships, American Express Nordics
  • Peter Sidenius, Director, Edgar Dunn & Company
  • Ivar Fransson, CEO, MedMera Bank AB
  • Chris Reddish, Founder, Prepaid Interational Forum
  • Robert Courtneidge, Founder, Prepaid International Forum
  • Arnold Sneijers, Senior Director, European Sales, TSYS
  • Ove Skeie, Business Manager, Terminal Solutions, BBS

Conference agenda

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8:30

Registration & Coffee

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9:00

WHAT ARE THE INNOVATIVE SERVICES THAT MOBILE CONTACTLESS WILL MAKE POSSIBLE?

  • Why is it much more than 'dematerialising' a card in the mobile?
  • How will mobile contactless revolutionise services in the following areas:
  • Public transportation
  • Finance
  • Banking
  • Retail
  • Advertising
  • Access control
  • Why and how will mobile contactless create value for service providers?
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    10:00

    AN OVERVIEW OF MOBILE CONTACTLESS DEPLOYMENT IN THE WORLD

  • Japan & Korea: what can we learn from these world pioneers?
  • What initiatives are there in the rest of the world - Europe, Asia & America?
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    10:20

    WHAT CAN BE EXPECTED IN TERMS OF COMMERICAL DEPLOYMENT OF MOBILE CONTACTLESS IN EUROPE AND WHEN?

  • Which countries will come first and why?
  • Which applications will come first and why?
  • What are key success drivers for a commercial deployment?
  • What are consumer feedbacks and expectations?
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    11:00

    Morning Coffee

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    11:15

    WHAT IS GOING TO BE THE ROLE OF MOBILE OPERATORS?

  • How will mobile operators work with service providers?
  • What is the business model going to be?
  • Why will they be real business partners?
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    12:00

    Discussion & Questions

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    12:30

    Close of Workshop

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Arnold Sneijers

    Arnold Sneijers, Senior Director, European Sales, TSYS

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    9:10

    DRIVING VALUE TO CUSTOMERS THROUGH INNOVATIVE APPLICATIONS AND MARKETING

    Carlos Rodriguez

    Carlos Rodriguez, General Manager,Nordic Region , MasterCard Europe

  • Trends in the Nordic card market
  • Consolidation
  • Regionalisation
  • SEPA and the changing debit landscape
  • Innovation
  • How contactless will revolutionise consumer spending habits
  • MasterCard case study
  • Leveraging sponsorship and brands
  • MasterCard case study
  • Shaping the future of the Nordic card markets
  • Key drivers of growth in the next five years
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    9:50

    THE INTERNATIONAL EXPANSION MODEL

    Susanne Brønnum

    Susanne Brønnum, Vice President, Strategic Sales, PBS A/S

  • Why go international?
  • How to do it
  • Examples of co-operation models including NETS
  • Creating win-win-win solutions - customer cases
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    10:30

    Morning Coffee

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    11:00

    MARKET OVERVIEW

    Peter Sidenius

    Peter Sidenius, Director, Edgar, Dunn & Company

  • A brief summary of findings
  • What are the key market developments in card payments
  • What is driving competition?
  • Who are the major movers and shakers?
  • What marketing innovation is taking place?
  • What is the state of regulatory intervention?
  • clock

    11:40

    SOLUTIONS FOR THE NORDIC MARKET

    Ove Skeie

    Ove Skeie, Business Manager, Terminal Solutions, BBS

  • The market is becoming more international
  • Business is local but what about the solutions?
  • Difference countries, same customer experience
  • clock

    12:20

    Networking Lunch sponsored by MasterCard

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    13:50

    DEVELOPMENT POSSIBILITIES AND CUSTOMER EXPECTATIONS ON CARD DEVELOPMENTS

    Harry Leinonen

    Harry Leinonen, Advisor to the Board, Financial Markets and Statistics, Bank Of Finland

  • Price elasticity in cash vs. cards competition
  • Security concerns
  • Intergrating invoicing receipts and ticketing
  • New card interfaces via mobile phone and e-banking
  • New services like automated reconciling and e-archiving
  • clock

    14:30

    THE CO-OPERATION CARD MODEL

    Jarkko Anttroiko

    Jarkko Anttroiko, Vice President, Cards & Consumer Credit, OP Bank Group

  • Introduction of cards that facilitate customers everyday life
  • Reducing the number of cards
  • Diversified range of new products and services
  • Assessing new product launches
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    15:10

    Afternoon Tea

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    15:40

    THE FUTURE OF CARDS IN ICELAND

    Pala Thorisdottir

    Pala Thorisdottir, Head of Cards, Landsbanki

  • Cards for the future - developments and changes in a competitive card saturated market
  • Profitability
  • New opportunities
  • Possibilities in pre paid
  • New developments in loyalty-multipartner programmes
  • New loyalty programme at Landesbankinn
  • Building a stronger relationship
  • Implementation at the retailer level
  • clock

    16:20

    HOW TO BUILD A SUCCESSFUL CREDIT CARD PROGRAMME

    Kristjan Hardarson

    Kristjan Hardarson, Managing Director, Spron

  • With active involvement of merchants
  • With merchant support system
  • With interactive communication between issuer and merchants partners
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    17:00

    MOBILES AND NFC

    Gerhard Romen

    Gerhard Romen, Head of NFC Market Development, Nokia

  • Experiences and learnings from payment projects
  • Usability and simplicity
  • Market dynamics; Europe, US, Asia
  • clock

    17:40

    Chairman’s Closing Remarks and Close of Day One followed by Networking Drinks Reception sponsored by Point Transaction Systems

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Bernt Tangen

    Bernt Tangen, , BBS

    clock

    9:10

    SEPA AND THE NORDIC CARD MARKET

    Peter Lybecker

    Peter Lybecker, Bank Director, Nordea Bank Denmark & Chairman of the Board, PBS A/S

  • SEPA impact and consequences for the Nordic region
  • Status of the Nordic card market
  • National cards - will they disappear?
  • Nordic consolidation - is there a Nordic way forward?
  • clock

    9:50

    PAYMENT SYSTEMS DIRECTIVE PUT IN PLACE

    Gunhild Svahn

    Gunhild Svahn, Vice President, Swedbank (ForeningsSparbanken)

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    10:30

    Morning Coffee

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    11:00

    THE CHANGING MARKET IN CARDS PROCESSING

    Arnold Sneijers

    Arnold Sneijers, Senior Director, European Sales, TSYS

  • Experiences in the evolving European market
  • Client trends and partnership solutions
  • Strategy towards the European market and the Nordics
  • clock

    11:40

    HOW TO INCREASE SALES WITH YOUR LOYALTY CARD

    Ivar Fransson

    Ivar Fransson, CEO, MedMera Bank AB

  • Financial services drive sales
  • External partners drive sales
  • 'Add on' partners drive sales
  • clock

    12:20

    Networking Lunch sponsored by BBS

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    13:50

    THE PARTNERSHIP MODEL

    Magnus Dahlback

    Magnus Dahlback, Director, Business Development & Partnerships, American Express

  • Rules for hadling payment transactions
  • Issuing cards in several countries
  • Examining cards in several countries
  • Building on past expertise in credit and loyalty
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    14:30

    WAVE GOODBYE TO CASH

    Omar Rifaat

    Omar Rifaat, Marketing Manager, Visa Europe

  • Contactless business case
  • Contactless deployment update
  • The Visa London launch
  • Visa contactless road map
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    15:10

    Afternoon Tea

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    15:40

    PREPAID COMMERCE: COMING OF AGE

    Chris Reddish

    Chris Reddish, Founder, Prepaid International Forum

  • Business models
  • Consumer education
  • Legal and regulatory
  • clock

    16:20

    LESSONS FROM THE LEADING EDGE OF FINANCIAL INNOVATION

  • Understanding the dynamics of a market
  • Strategy dynamics shifts the start point from an external to an internal view
  • Key strategic questions
  • Dynamics of market innovation
  • Kim Warren

    Kim Warren, Chairman, Strategy Dynamics Solutions

    Francesco Burelli

    Francesco Burelli, , AT Kearney

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    17:00

    Chairman’s Closing Remarks and Close of Conference

    Sheraton Stockholm Hotel and Towers

    Tegelbacken 6
    PO Box 195
    Stockholm SE-101 23
    Sweden

    Sheraton Stockholm Hotel and Towers

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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