European Demand Response and Dynamic Pricing
27 June - 28 June 2012
European Demand Response and Dynamic Pricing

                                                                                                                                    "Demand response (DR) continues to evolve as the smart grid’s “killer application”, leveraging technology infrastructure to deliver measurable value to utilities, grid operators, and customers alike. The demand response market encompasses hardware, software, and services, but it is the services sector that is defining the future direction of the business, both within the United States which is the leading market for DR, as well as in Europe and Asia Pacific, where the DR market is developing quickly. The DR services market is segmented into three main areas: curtailment services, systems integration/consulting services, and outsourcing services.

Because the DR services sector still represents an evolving market, it is currently relatively small with an estimated worldwide spending of $1.3 billion in 2011. Thanks to a variety of positive market forces, especially the widespread installations of smart meters, this market is projected to experience a robust compound annual growth (CAGR) rate of 37% to become a multi-billion market by 2016."  Pike Research


Utility Companies Receive £700 discount!


Feedback from SAE Media Group's first annual event: 

"Good, focused, good representation of most aspects of the issue" Senior representative from Betterplace

"Very positive impression from this conference" Senior representative from Dong Energy

"Well organised" Senior representative from the European Commission



  •          Paolo Bertoldi, Action Leader, Energy Efficiency, European Commission DG JRC
  •          Colin Sausman, Partner, Smart Markets, OFGEM

Conference agenda



Registration and Coffee



Chairman's Opening Remarks

Philip Taylor

Philip Taylor, Professor of Renewable Energy, Durham University



Opening Address - Remote Presentation

Paolo Bertoldi

Paolo Bertoldi, Programme Manager, European Commission

  • Demand Response- The research background
  • Energy efficiency and its role in climate change mitigation
  • Policy and financial incentives to promote energy efficiency
  • Developing a single DR initiative across Europe
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    Strategic assessment of the role and value of demand response in Low Carbon Energy Futures

    Goran Strbac

    Goran Strbac, Professor of Electrical Energy Systems, Imperial College London



    Morning Coffee



    Promoting smarter energy markets

    Colin Sausman

    Colin Sausman, Partner, Smart Markets, Ofgem

  • Policy and market context
  • Market development from smart metering - a long term strategy
  • Realising value for consumers from demand - side response and dynamic pricing
  • clock


    The first automated demand response pilot project for commercial and industrial facilities in Europe

  • Developing a smarter, more dynamic grid
  • Enabling tje utility to work with business customers to reduce/shift energy use when overall demand spikes
  • Dealing with transmission and distribution bottlenecks
  • Managing network capacity and preventing future outages
  • Providing valuable insight for other DNOs accross the continent 
  • Brian Shewan

    Brian Shewan, Low Carbon Network Manager, Scottish and Southern Energy

    Scott Petersen

    Scott Petersen, European Business Development Director- Smart Grid Solutions, Honeywell Limited Pension Funds



    Networking Lunch



    The development of demand response in Ireland

    Cathy  Mannion

    Cathy Mannion, Director Electricity , CER Ireland

  •         Market development in Ireland
  •     The SEM Demand Side Vision 2020 –  key recommendations
  •         Smart metering trial in Ireland
  •     How the rollout of smart metering can support the development of demand side services.
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    Managing the increase in electricity use – trials in Stockport and Bury

    Paul Bircham

    Paul Bircham, Regulation Director, Electricity North West



    DR programme planning marketing and applications of the Smart Grid: Lessons from North America

    Stuart  Schare

    Stuart Schare, Director, Navigant Consulting, Inc



    Afternoon Tea



    Managing multiple contracts

    Chris Harris

    Chris Harris, Head of Retail Regulation, RWE Npower plc

  • The supplier hub principle
  • Consumer network interaction
  • Managing conflicts
  • Demand forecasting
  • clock


    Informing demand response investment decisions in 15 European countries: An occupancy model

    Jacopo Torriti

    Jacopo Torriti, Lecturer in Sustainable Technologies, London School Of Economics And Political Science

  • The first model which attempts to represent a time-related demand curve of residential electricity consumption at the European level
  • How active occupancy levels of single-person households vary in single-person household in 15 European countries?
  • Data based on occupancy time-series data from the Harmonised European Time Use Survey database
  • A set of Demand Response investment options, associated with the occupancy patterns of single-person households in 15 European countries
  • clock


    Chairman's Closing Remarks and Close of Day One



    Registration & Coffee



    Chairman's Opening Remarks

    Gary Taylor

    Gary Taylor, Professor, Brunel Univesity



    Making dynamic pricing a sucess - experience from around the world

    Philip Lewis

    Philip Lewis, Ceo, Vaasaett Global Think Tank

  • The psychology underlying the acceptance of dynamic pricing
  • Analysing global research
  • The potential of dynamic pricing
  • Maximising success through marketing and communication
  • clock


    Striking a balance between the technologically possible and socially acceptable dynamic energy tariffs

    David Wallom

    David Wallom, Associate Director, University of Oxford

  • The impacts of energy pricing and tariff complexity
  • The impact of information asymmetry in commercial energy tariffs
  • Impact on access to real-time data
  • Extracting useful information from the upcoming data deluge within emergent smart grids
  • Commercial and domestic views of the usefulness of dynamic energy tariffs
  • clock


    Morning Coffee



    Dynamic Dispatching to address demand response

    Bill  Kallock

    Bill Kallock, Vice President Business Development , Integral Analytics

  • Integrating Dispatchable Resources into Optimal Portfolios (IDROP) - a novel approach
  • A move towards the implementation of the Smart Grid
  • Advanced real-time sensing, communication, and controlling equipment
  • Responding to the changing grid environment in real-time
  • The next generation of demand response
  • clock


    GB - Learning from smart grid trials

    Jim  Cardwell

    Jim Cardwell, Head of Regulation and Strategy , Northern Powergrid

  • Learning being delivered by the Custom-Led Network Revolution project
  • Delivering effective customer engagement
  • Opportunities from and risk of deploying innovative network technology
  • clock


    Danish case study - mobilisation of front end flexibility

    Klaus Baggesen  Hilger

    Klaus Baggesen Hilger, Senior Innovation Manager, Dong Energy

  • What needs are driving the mobilization of industrial and residential flexibility in the market?
  • Dong Energy demo results from the PowerHub project in the EUFP7 TWENTIES project: opportunities for a commercial aggregator for balancing wind? 
  • Demo results from the DSO project Eflex and from the Danish iPower Consortium: What are the key distribution pains and what value can local flexibility provide?
  • Future perspectives on the development and regulation of the Danish flexibility markets
  • clock


    Networking Lunch



    Smart grid technologies as a platform for new services and business models

    Frens Jan Rumph

    Frens Jan Rumph, Innovator, Tno Policy Research

  • Leveraging flexibility in supply of and demand for electricity
  • Business agility from layered smart grid deployments
  • Smart grid architecture, standards and technology developments


  • clock


    Creating a demand reduction strategy for each client

    Yoav Zingher

    Yoav Zingher, CEO, KiWi Power Ltd

  • General market conditions
  • Going through case studies
  • Suitability of different sites for different programmes 
  • clock


    Afternoon Tea



    Best practice sharing - Innovative demand side management & dynamic pricing reference cases

    Nigel Spooner

    Nigel Spooner, Director Energy & Utilities Division, Logica

  • EMEA best practice sharing
  • Key learnings and benefits
  • Innovative approaches to provide extensive capabilities for the support and management of the life cycle of energy efficiency 
  • Dynamic pricing solutions


  • clock


    Is demand response market recognition market discovery market creationg or even something else? - A consumer perspective

    Hugo Schonbeck

    Hugo Schonbeck, Director, GPX International Ltd



    Close of Conference

    Holiday Inn Bloomsbury

    Coram Street
    London WC1N 1HT
    United Kingdom

    Holiday Inn Bloomsbury

    Holiday Inn London-Bloomsbury is just 2 minutes' walk from the Tube at Russell Square station, for speedy connections across the capital. We're 10 minutes by bus from Eurostar connections at St Pancras station, and a 45-minute taxi ride from London Heathrow Airport. Check into your stylish Guest room, air-conditioned and connected to wireless Internet.



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