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KOL: Knowledge Leader Partnerships
29 September - 30 September 2010
KOL: Knowledge Leader Partnerships

What is this event about?

KOL 1

 

About the conference

Following the successes of our previous KOL conferences in London, Munich and Stockholm over the past three years, SAE Media Group are proud to present the latest event in our KOL Management Portfolio - KOL: Knowledge Leader Partnerships.

Taking place in London, UK, this conference will look at the interaction between key academics/physicians and industry as a vital part of any marketing strategy to commercialise a new drug.

The identification and management of such key opinion leaders can be both challenging and rewarding for all involved.  With controversy surrounding these interactions, the conference aims to focus on getting the relationship right between industry and academia.  With leading opinion leaders giving their perspective alongside discussions from those in industry tasked with forging these relationships, this conference is a must attend event.

Allowing for plenty of discussion within the programme this conference is unique in providing an ideal platform to obtain the building blocks needed for successful KOL interactions, whilst offering networking opportunities throughout the day.

Help to dispel some of the myths that blight the public perception of these relationships by participating in healthy debate and discussion about the way to move forward with these essential exchanges.

Why not attend the associated workshops as well?

Associated with the conference there will be two half-day workshops taking place on 28th September

  • Morning - Putting the Strategy into Opinion Leadership - Hosted by Rob Barker, Managing Partner, The Central Group
  • Afternoon - KOLs - From Identification to Management - Hosted by Anja Frommelt, KOL Management Project Consultant, Bayer Schering Pharma

Led by leaders in their field, these workshops are an excellent opportunity to explore in a more intimate and interactive setting issues which will be discussed at the conference. Subjects covered include KOL identification and ranking, opinion leader management, opinion leader strategy, segmentation, assessing spheres of influence and creating the opinion leader plan. To see more information about the workshops, please see the opinion leader workshops page.

Keen to see the detailed programme?  Click here.

Want to download the brochure?  Click here.

Register for the event here!

Group discounts available - click here

 

Fancy speaking at the conference?  Do you know of anyone who may be interested in speaking?  We are always on the look-out for new speakers for our upcoming conferences.  Let us know - contact the Conference Producer.

For

Who is chairing this event?

Day One

Isaac Batley
Joint Founder and CEO
iS Health Group

Day Two

Nick Broughton
Managing Director
pharmaceuticalethics.com

Who is speaking at this event?

Our keynote speakers

Fiona Godlee
Editor-in-Chief
British Medical Journal

Ales Kminek
Medical Marketing Director
AstraZeneca

Gunnar Schröfel
Global Customer Relationship Excellence Expert
Bayer Schering Pharma

Tobias Gantner
Head Health Economics and Outcomes Research
Novartis Pharmaceuticals, Germany

 

To see the full agenda for the event, click here.

Our expert speakers

Philippe Fonjallaz, KOL Collaborations, Merck Serono

Nick Broughton, Managing Director, pharmaceuticalethics.com

Robert Nauman, Principal, BioPharma Advisors

Alan Morris, Head of Client Services, Complete Medical Group

Amanda Smith, Global Head, Caudex Medical

Christian Schweiger, Managing Director, Tachris AG

Isaac Batley, Joint Founder and CEO, iS Health Group

Sanjay Singhvi, Director, System Analytic

Kilian Weiß, Member of the Board, Mederi AG

Sebastian Weiß, Head of Consulting, Mederi AG

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Transcription CD ROM

SMi are pleased to announce our Transcription CD ROM
 
What does it include?
-       The latest presentations from each expert speaker
-       Carefully transcribed speaker documentation in PDF format
-       Convenience of having information in text for ease of reference
 
Please Note: If would prefer not to receive this service you can opt out by e-mailing cservices@smi-online.co.uk. A fee of £100 will be deducted from your purchase.
 
Collection CD ROM
 
Why not consider our collection CD ROM?
 
It will provide you with all the latest information as well as allow you to look back over the previous year's developments.
 
This collection includes:
 
-       KOL Knowledge Leaders Partnerships (2010)
-       Key Opinion Leaders Europe (2009)
-       KOL Europe (2010)
-       Key Opinion Leaders (2008)
-       KOL Knowledge Leaders (2009)
 
Purchase this collection and save nearly £900 in comparison to buying the individual CDROM’s.
 

Conference agenda

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8:30

Registration and coffee

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9:00

Welcome and introductions

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9:10

The science of opinion leadership

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10:10

WORKSHOP: Practical case studies exploring how the position of the product on the adoption curve affects OL strategy

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10:35

Morning coffee

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10:55

Workshop feedback and discussion

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11:10

OL influence on product discontinuance, global vs. local needs of the OL strategy

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11:30

WORKSHOP: Creating the OL plan, the process and practical implications

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12:00

General discussion and questions

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12:15

Workshop close

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13:30

Registration and coffee

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14:00

Welcome and introductions

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14:10

Identifying relevant KOLs for a project

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14:40

Ranking criteria for KOLs

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15:10

Segmentation

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15:40

Afternoon tea

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16:00

Approaching KOLs for involvement and Regulatory considerations

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16:30

Managing the relationship

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17:00

A KOL's sphere of influence

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17:30

Open discussion

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17:40

Close of workshop

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8:30

Registration and coffee

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9:00

Chairman's opening remarks

Isaac Batley

Isaac Batley, Joint Founder and CEO, iS Health Group

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9:10

Creating value from networks - A new approach towards integrated stakeholder management

  • Why the integrated perspective changes the game
  • How you can benefit along the product lifecycle
  • How our clients create value from networks
  • Kilian Weiß

    Kilian Weiß, Member of the Board, Mederi AG

    Sebastian Weiß

    Sebastian Weiß, Head of Consulting, Mederi AG

    clock

    9:50

    KOL management tools: more pain than pleasure

    Sanjay Singhvi

    Sanjay Singhvi, Director, System Analytic

  • Great in theory, but why so many failures in practice?
  • Sharing the burden of tracking and compliance: with agencies and KOLs themselves
  • New tools/models to address transparency/regulatory issues
  • clock

    10:30

    Morning coffee

    clock

    11:00

    PANEL DISCUSSION

  • Objectivity factors
  • Recruitment options
  • Is length of project a determining factor?
  • Philippe Fonjallaz

    Philippe Fonjallaz, KOL Collaborations, Merck Serono

    Christian Schweiger

    Christian Schweiger , Managing Director, Tachris AG

    clock

    11:40

    Stakeholder management - the holistic approach

    Christian Schweiger

    Christian Schweiger , Managing Director, Tachris AG

  • Integrated stakeholder management is more than KOL management
  • Definition and scope of SHM
  • The high importance of Professional Associations and challenges of co-operating with Patient Associations
  • Fostering your scientific credibility - how to establish contacts and long-term partnerships
  • Examples of co-operation with European Society of Cardiology, Pulmonary Vascular Research Institute and Federation of Scleroderma Associations
  • clock

    12:20

    Networking lunch

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    13:50

    KOL - Partnership development

    Gunnar Schröfel

    Gunnar Schröfel, Global Customer Relationship Excellence Expert, Bayer Schering Pharma

  • Objective-driven approach to initiate partnership with KOLs
  • Internal alignment of KOL co-operations across functions in an international organisation
  • Streamlining internal communication in the course of the partnership
  • Organisational implications
  • clock

    14:30

    'If you can say which corn will grow and which will not': A German healthcare futurist's view on pricing and reimbursement issues - what the Zeitgeist tries to tell us

    Tobias Gantner

    Tobias Gantner, Head Health Economics and Outcomes Research, Novartis Pharmaceuticals, Germany

  • Tectum cum proximum ardet: Global and local health political trends and issues
  • SHIs and governments as decision makers and distinctive players
  • Tempora mutantur: From share of voice via sales force to political guidance via HTA
  • Felix qui potest rerum cognoscere causas: The new KOL - from trusted partner to data trustree
  • "I fought the law...": Value Dossiers - tools of rational rationing and reasoning
  • Contracts and OR (outcomes research): methods, models and markets - not necessarily the same thing
  • Bene docet qui bene distiguit: Get involved in shaping your own future
  • The geophilosophic continental drift: Why KOLs do have their endemic zone
  • The unknown KOL: The educated citizen and the path to enlightnment
  • Broken states and broken myths: pharma responsibility and credibility of innovations in sight of overall national economics
  • clock

    15:10

    Afternoon tea

    clock

    15:40

    Who are the KOLs of the future?

    Amanda Smith

    Amanda Smith, Global Head, Caudex Medical

  • What's wrong with the current KOL model?
  • What has changed?
  • How far should the definition of KOL change?
  • clock

    16:20

    PANEL DEBATE

  • Direct product involvement vs. therapeutic area knowledge
  • Increasing independence without sacrificing knowledge and reputation
  • Does public perception matter?
  • Amanda Smith

    Amanda Smith, Global Head, Caudex Medical

    Tobias Gantner

    Tobias Gantner, Head Health Economics and Outcomes Research, Novartis Pharmaceuticals, Germany

    clock

    17:00

    Chairman’s closing remarks and close of day one

    clock

    8:30

    Re-registration and coffee

    clock

    9:00

    Chairman's opening remarks

    Nick Broughton

    Nick Broughton, Managing Director, pharmaceuticalethics.com

    clock

    9:10

    Managing KOLs in CEE

    Ales Kminek

    Ales Kminek, Medical Marketing Director, AstraZeneca

  • KOLs in CEE and EU 15: similarities and differences
  • Optimal approach to KOLs: international or national?
  • Measurement of success/failure in KOL relations
  • clock

    9:50

    Who should be a KOL?

    Isaac Batley

    Isaac Batley, Joint Founder and CEO, iS Health Group

  • Move from only 'prescribers' being KOLs
  • Benefits of using other health and medical workers
  • Where should the broadening definition of KOL stop?
  • clock

    10:30

    Morning coffee

    clock

    11:00

    PANEL DEBATE

  • Does having an intermediary between KOL and industry add to trust?
  • Is the split large enough to matter?
  • Who really benefits from the arrangement?
  • Isaac Batley

    Isaac Batley, Joint Founder and CEO, iS Health Group

    Philippe Fonjallaz

    Philippe Fonjallaz, KOL Collaborations, Merck Serono

    Ales Kminek

    Ales Kminek, Medical Marketing Director, AstraZeneca

    clock

    11:40

    Are KOLs good for healthcare?

    Fiona Godlee

    Fiona Godlee, Editor in Chief, BMJ

  • Impact of relationships on science and healthcare
  • Can straight marketing work?
  • Is there a need for doctors to be involved with industry?
  • clock

    12:20

    Networking lunch

    clock

    13:50

    National differences in a global industry

    Alan Morris

    Alan Morris, Head of Client Services, Complete Medical Group

  • National and regional differences: regulation, culture and usual practice
  • Global and local KOLs
  • Practical implications
  • clock

    14:30

    PANEL DISCUSSION

    A panel made up of some of the speakers from both days of the conference will offer their expertise to give delegates advice on how is best to plan, implement and develop a KOL project and relationship

    Tobias Gantner

    Tobias Gantner, Head Health Economics and Outcomes Research, Novartis Pharmaceuticals, Germany

    Alan Morris

    Alan Morris, Head of Client Services, Complete Medical Group

    Philippe Fonjallaz

    Philippe Fonjallaz, KOL Collaborations, Merck Serono

    clock

    15:10

    Afternoon tea

    clock

    15:40

    Regulation of KOL-industry relationships

    Nick Broughton

    Nick Broughton, Managing Director, pharmaceuticalethics.com

  • The ABPI code
  • Do current regulations benefit pharma too much?
  • Should regulators get involved?
  • What changes would aid transparency
  • clock

    16:20

    Payment strategies and structures for KOLs

    Robert Nauman

    Robert Nauman, Principal, BioPharma Advisors

  • What represents 'fair market value' for payment of KOLs?
  • Determining individual influence
  • What is too much?
  • clock

    17:00

    Chairman’s closing remarks and close of conference

    Workshops

    Putting the Strategy into Opinion Leadership

    Putting the Strategy into Opinion Leadership

    Copthorne Tara Hotel
    28 September 2010
    London, United Kingdom

    KOLs - From Identification to Management

    KOLs - From Identification to Management

    Copthorne Tara Hotel
    28 September 2010
    London, United Kingdom

    VENUE

    Copthorne Tara Hotel

    Scarsdale Place, Kensington, London, United Kingdom

    The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

    The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.

     

    A number of our clients have been approached by third party organisations offering to book hotel rooms. We would advise that you do not book through them as they are not representing the SMi Group. SMi Group books all hotel rooms directly. If you are approached by a third party organisation then please contact us before making any bookings. If you have already booked a hotel room using a third party organisation, we would highly recommend contacting the hotel you were booked into to ensure a booking has been made for you. We would also advise you to please check the terms and conditions of the booking carefully.
    HOTEL BOOKING FORM

    Copthorne Tara Hotel

    Scarsdale Place
    Kensington
    London W8 5SR
    United Kingdom

    Copthorne Tara Hotel

    The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

    The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.

     


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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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