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Pharmaceutical Pricing & Market Access
11 October - 12 October 2017
Pharmaceutical Pricing & Market Access

Visit the download center to read the exclusive new interview with Hemofarm!

SAE Media Group is proud to present the 23rd annual industry leading summit on Pharmaceutical Pricing and Market Access, taking place on 11th & 12th October 2017 in Central London.

A surge in the price of drugs has recently been making international headline news adding growing pressure from leading government bodies and patient groups for pharmaceutical companies and manufactures to limit future price increases. Mounting criticism has created a shift in focus for payers to be more cost-effective in their approach to setting budgets and managing costs.

Drawing from over two decades worth of expertise, Pharmaceutical Pricing & Market Access 2017 will address these challenges head on by offering a detailed understanding of the payer landscape and preparing attendees to develop a successful market access strategy for the ever changing pharmaceutical pricing market.

Join us this autumn for exclusive case study insight into how manufactures plan to limit future price increase; a progressive outlook into the future of pharmaceutical pricing & reimbursement (P&R); and discuss what can be done by all stakeholders for the industry to achieve efficient reimbursement and for patients to gain access to affordable medication.
 

FEATURED SPEAKERS

Barbara  Jaszewski

Barbara Jaszewski

VP Global Pricing and Market Access, Lundbeck Denmark
Patrick Mollon

Patrick Mollon

Director Health-Economics & Outcomes Research, Shire
Steinar Madsen

Steinar Madsen

Medical Director, Norwegian Medicines Agency

Anita Burrell

Founder and CEO, Anita Burrell Consulting
Anita Burrell

Anne Marciniak

Senior Director, International HEOR, Allergan Ltd
Anne Marciniak

Barbara Jaszewski

VP Global Pricing and Market Access, Lundbeck Denmark
Barbara  Jaszewski

Fabrizio Gianfrate

Professor of Health Economics, University of Ferrara
Fabrizio Gianfrate

Fabrizio Zucca

Director Patient Access, Swedish Orphan Biovitrum
Fabrizio Zucca

Finn Ziegler

Pricing & market access & public affairs expert, LEO Pharma A/S
Finn Ziegler

John Spoors

Associate Director, RJW & Partners Ltd
John Spoors

John has been working at RJW & partners since 2012. He has over 12 years experience in the pharmaceutical sector.

John started his career in the industry as Policy and Market Access Executive at Merck, Sharp and Dohme, where he was responsible for project managing the company’s UK Health Technology Appraisal (HTA) programmes for diabetes, HIV and oncology, and assisting with policy and public affairs campaigns. He then moved into consultancy with Helen Johnson Consulting Limited (HJCL) as an Account Executive and subsequently as Policy and Market Access Manager, offering clients a tailored service that included HTA advice, tools and project management. He also designed and implemented a HTA monitoring service for a number of major pharmaceutical companies.

At RJW & partners, John has worked on a wide range of international pricing and market access projects, whilst maintaining his in-depth knowledge and understanding of UK market access and HTA. He has managed projects that cover all major European markets and also conducted projects in specific Latin American and Asian countries. He has developed expertise in a number of orphan diseases and is recognised for his ability to develop payer insights through 1:1 discussions and panel activities.

John is a regular contributor to journals and conferences, combining his interest in policy, pricing and market access to develop thought-provoking articles on current issues in healthcare.
John has a degree in Politics and Economics from Manchester University and a Diploma of Higher Education in Natural Sciences from the Open University. He is currently studying for an MSc in Public Health at the London School of Hygiene and Tropical Medicine.
 

Klaas Postema

Sr Director Market Access & Pricing Generics Europe, Teva
Klaas Postema

Mercedes Prior

International Market Access Director, Grifols
Mercedes Prior

Panos Kafalas

Head of Health Economics and Market Access, Cell and Gene Therapy Catapult
Panos Kafalas

Patrick Mollon

Director Health-Economics & Outcomes Research, Shire
Patrick Mollon

Ritva Lehtonen

Market access & external affairs director, Sanofi
Ritva Lehtonen

Sasa Perovic

Head of Pharmacoeconomics and Pricing department , Hemofarm
Sasa Perovic

Steinar Madsen

Medical Director, Norwegian Medicines Agency
Steinar Madsen

Conference agenda

clock

8:30

Registration & Coffee

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9:00

The current pharmaceutical pricing landscape

Ad  Rietveld

Ad Rietveld, Founder & Director, RJW & Partners Ltd

John Spoors

John Spoors, Senior Consultant, RJW & Partners Ltd

clock

10:00

Product innovation and its impact on traditional pricing and funding methodologies

Ad  Rietveld

Ad Rietveld, Founder & Director, RJW & Partners Ltd

John Spoors

John Spoors, Senior Consultant, RJW & Partners Ltd

clock

10:30

The future pharmaceutical pricing landscape

Ad  Rietveld

Ad Rietveld, Founder & Director, RJW & Partners Ltd

John Spoors

John Spoors, Senior Consultant, RJW & Partners Ltd

clock

11:00

Morning Coffee

clock

11:30

Potential future pricing models for high cost

Ad  Rietveld

Ad Rietveld, Founder & Director, RJW & Partners Ltd

John Spoors

John Spoors, Senior Consultant, RJW & Partners Ltd

clock

12:00

Other product support that is likely to play a role in future payer decision-making on price and funding

Ad  Rietveld

Ad Rietveld, Founder & Director, RJW & Partners Ltd

John Spoors

John Spoors, Senior Consultant, RJW & Partners Ltd

clock

12:30

End of Workshop

clock

13:30

Registration & Coffee

clock

14:00

Regulators are reducing evidentiary demands for marketing authorization through a range of new expedited approval pathways

Richard Macaulay

Richard Macaulay, Principal Consultant, Pricing and Market Access, PAREXEL

Oliver Leatham

Oliver Leatham, Vice President, Pricing & Market Access, PAREXEL

clock

14:45

There are a range of innovative therapies coming to market that will likely be approved through such pathways (CAR-T cell therapies, immuno-oncology agents, and gene therapies) based on very early clinical data packages, with the potential for transformat

Richard Macaulay

Richard Macaulay, Principal Consultant, Pricing and Market Access, PAREXEL

Oliver Leatham

Oliver Leatham, Vice President, Pricing & Market Access, PAREXEL

clock

15:30

Afternoon Tea

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16:00

Payers, whom are increasingly demanding more robust evidence to justify price premiums, will find it very challenging to appropriately price and reimburse such therapies

Richard Macaulay

Richard Macaulay, Principal Consultant, Pricing and Market Access, PAREXEL

Oliver Leatham

Oliver Leatham, Vice President, Pricing & Market Access, PAREXEL

clock

16:30

How companies navigate this emerging evidentiary gap between regulators and payers to obtain faster reimbursement will be increasingly key to ensuring market success

Richard Macaulay

Richard Macaulay, Principal Consultant, Pricing and Market Access, PAREXEL

Oliver Leatham

Oliver Leatham, Vice President, Pricing & Market Access, PAREXEL

clock

17:00

RWE offers an opportunity to fill these evidentiary gaps by examining how these medicines are used and perform in the real world. However, there have been challenges in how such data is collected, analyzed and utilized in payer decision-making

Richard Macaulay

Richard Macaulay, Principal Consultant, Pricing and Market Access, PAREXEL

Oliver Leatham

Oliver Leatham, Vice President, Pricing & Market Access, PAREXEL

clock

17:30

End of Workshop

clock

8:30

Registration & Coffee

clock

9:00

Chairman's Opening Remarks

Patrick Mollon

Patrick Mollon, Director Health-Economics & Outcomes Research, Shire

clock

9:10

The changing pharma environment

Klaas Postema

Klaas Postema, Sr Director Market Access & Pricing Generics Europe, Teva

  • From disease to patient thinking
  • How do we (pharma) keep delivering value to society
  • Can keep measuring value without a holistic view
  • clock

    9:50

    Collaborating to bring value in development: What can we do within the constraints of RCTs?

    Anita Burrell

    Anita Burrell, Founder and CEO, Anita Burrell Consulting

  • Understanding the key decision points during development - when is the train already rolling?
  • Putting commercial and market access issues into clinical development decision making - what works?
  • Beyond patient centricity as a concept - what are others doing to really impact the development process with what matters for patients
  • clock

    10:30

    Morning Coffee

    clock

    11:00

    Collaborating with payers to achieve market access

    Fabrizio Zucca

    Fabrizio Zucca, Director Patient Access, Swedish Orphan Biovitrum

  • Aligning contracting with a value-based healthcare system
  • Implementing real-world data to showcase product value
  • Increase in payer confidence of product efficacy
  • clock

    11:40

    How can HTA and Regulatory Agencies better meet the needs of patients by ensuring the patient perspective is held paramount

    Anne Marciniak

    Anne Marciniak, Senior Director, International HEOR, Allergan Ltd

  • Ensuring the patient remains in the best interest of everybody
  • How can HTA and regulatory bodies work together to achieve this
  • HTA benefits to date
  • clock

    12:20

    Networking Lunch

    clock

    13:20

    Reimbursement considerations for cell and gene therapies

    Panos Kafalas

    Panos Kafalas, Head of Health Economics and Market Access, Cell and Gene Therapy Catapult

  • Cell and Gene therapies: what is challenging from a reimbursement perspective
  • Lessons learned so far for securing commercial viability
  • Dealing with data uncertainty
  • clock

    14:00

    Rare diseases and orphan drugs: A market access outlook

    Patrick Mollon

    Patrick Mollon, Director Health-Economics & Outcomes Research, Shire

  • A specialized and limited market, however access may be an issue 
  • Evolving funding environment
  • The role of RWE
  •  

    clock

    14:40

    Afternoon Tea

    clock

    15:10

    Value based pricing - is it affordable?

    Mercedes Prior

    Mercedes Prior, International Market Access Director, Grifols

  • Cost of the product vs value to the patient
  • What effect would value based pricing have on market access?
  • Is there potential for this strategy?
  • clock

    15:50

    Chairman’s Closing Remarks and Close of Day One

    clock

    8:30

    Registration & Coffee

    clock

    9:00

    Chairman's Opening Remarks

    Barbara  Jaszewski

    Barbara Jaszewski, VP Global Pricing and Market Access, Lundbeck Denmark

    clock

    9:10

    Integrating real-world data into pricing

    Barbara  Jaszewski

    Barbara Jaszewski, VP Global Pricing and Market Access, Lundbeck Denmark

  • Partnerships with health economics teams to gather data
  • Comparative analysis of new products against legacy therapies
  • Development of measures to highlight quality of life
  • Long-term approaches to positioning real-world data
  • clock

    9:50

    International Reference Pricing

    Sasa Perovic

    Sasa Perovic, Head of Pharmacoeconomics and Pricing department , Hemofarm

  • Country specific reference pricing update – special review of Southeast Europe
  • The deterioration of the value of the local currencies and the impact of this
  • How seriously are we taking this?
  • clock

    10:30

    Morning Coffee

    clock

    11:00

    How to utilize strategic partnerships for market access purpose in a Finnish setting?

    Ritva Lehtonen

    Ritva Lehtonen, Market access & external affairs director, Sanofi

  • Challenges in strategic partnerships
  • Focus to external and internal elements in Finland
  • Creating alliances with data providers and healthcare stakeholders
  • Enhancing strategic capabilities for all partners through a “win-win” dialogue
  • clock

    11:40

    Italian Drug Agency - AIFA- New algorithm for market access of innovative drugs

    Fabrizio Gianfrate

    Fabrizio Gianfrate, Professor of Health Economics, University of Ferrara

  • The main changes: different levels of innovations and related benefits
  • Pro and cons in valuing a new drug
  • Accessing the new annual 1bn€ special funds and direct inclusion in all Regional formularies
  • How to manage the new method to gain the best benefits in P&R processes
  • clock

    12:20

    Networking Lunch

    clock

    13:20

    Politics, Payers and Pandemonium: An insight into the future UK pricing and market access environment

    John Spoors, Associate Director, RJW & Partners Ltd

  • Accelerated Access Review (AAR) – an update
  • Current pricing strategies and market access arrangements
  • The future of UK pricing
  • clock

    14:00

    Biosimilars – will they have a “chilling” effect on drug prices?

    Steinar Madsen

    Steinar Madsen, Medical Director, Norwegian Medicines Agency

  • Prices – will originators stand their ground or give in to biosimilars?
  • Can new drugs in same therapeutic class maintain high prices in face of lower priced biosimilars?
  • From biosimilar approval to biogenerics in practice?
  • clock

    14:40

    Chairman’s Closing Remarks

    clock

    14:50

    Afternoon Tea and Close of Day Two


    Founder and CEO
    Anita Burrell Consulting
    Senior Director, International HEOR
    Allergan Ltd
    VP Global Pricing and Market Access
    Lundbeck Denmark
    Professor of Health Economics
    University of Ferrara
    Director Patient Access
    Swedish Orphan Biovitrum
    Pricing & market access & public affairs expert
    LEO Pharma A/S
    Associate Director
    RJW & Partners Ltd
    Sr Director Market Access & Pricing Generics Europe
    Teva
    International Market Access Director
    Grifols
    Head of Health Economics and Market Access
    Cell and Gene Therapy Catapult
    Director Health-Economics & Outcomes Research
    Shire
    Market access & external affairs director
    Sanofi
    Head of Pharmacoeconomics and Pricing department
    Hemofarm
    Medical Director
    Norwegian Medicines Agency

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    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

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    A number of our clients have been approached by third party organisations offering to book hotel rooms. We would advise that you do not book through them as they are not representing the SMi Group. SMi Group books all hotel rooms directly. If you are approached by a third party organisation then please contact us before making any bookings. If you have already booked a hotel room using a third party organisation, we would highly recommend contacting the hotel you were booked into to ensure a booking has been made for you. We would also advise you to please check the terms and conditions of the booking carefully.
    HOTEL BOOKING FORM

    2017 Preliminary Attendee List

    Download

    An Interview with Pharmaceutical Pricing Pioneer, Anita Burrell

    Download

    Q&A with PAREXEL

    Download

    NEW INTERVIEW! P&R in Emerging Markets - A focus on Western Balkan Regions with Hemofarm

    Download

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    Holiday Inn Kensington Forum

    97 Cromwell Road
    London SW7 4DN
    United Kingdom

    Holiday Inn Kensington Forum

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
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