In association with
Kendle Healthcare
www.kendlehealthcare.com
Why should you attend this event?
By attending this workshop, you will be able to:
- Identify the best opinion leaders for your needs
- Develop a partnership plan for long-term collaboration with your opinion leader
- Discover ways to improve your current approach
- Maximise the benefits of your industry-KOL relationships for both parties
Who should attend this event?
Chief Executives, Vice Presidents, Heads, Directors, and Project Leaders of
- KOL Management
- KOL Relationships
- Key Opinion Management
- Medical Affairs
- Medical Communications
- External Stakeholder Management
- Programme/Product/Brand Management
- Medical Science Liaisons
- Marketing
|
What is this event about?
We all recognize the importance of opinion leaders to the successful development and commercialization of pharmaceuticals. Working with opinion leaders can bring difficulties - choosing the right people to collaborate with; compliance with internal rules and external regulations; internal communications; ensuring that the best fit opinion leaders want to work with you. However, a systematic approach to the identification, mapping and development of opinion leaders brings enormous benefits.
The workshop will look at strategies and tactics for building long-term relationships with opinion leaders taking into account the needs of both the company and the opinion leaders themselves.
Scroll down for the full programme...
The workshop will cover:
- Establishing and maintaining long-term relationships
- Internal co-ordination and objective setting to ensure optimum KOL management across functions and geographies
- Choosing the right KOL for the right task
- Setting up open and transparent frameworks for industry-KOL interaction
- Appropriate KOL activities for each stage of the product lifecycle
Delegates will be given practical tools and guidance for optimising opinion leader interactions.
Who is leading this event?
The workshop is being led by Neil Kendle, Director, Kendle Healthcare.
Neil is one of the most experienced healthcare communications consultants in Europe with over 25 years of consultancy experience.
After working as a clinical psychologist, Neil moved to the pharmaceutical industry. He worked in various capacities in sales, clinical trials and marketing before moving into PR, initially at Burson Marstellar, then the largest PR agency in the world. In 1987 he established Fusion Communications. Fusion became one of the most successful and highly regarded UK-based consultancies, working on UK, pan-European and global programmes. It was during this time that Neil pioneered many ground breaking initiatives that have subsequently become standard practices in healthcare communications. In 1998 Fusion was acquired by the Lowe Group, becoming Lowe Fusion Healthcare.
Kendle Healthcare: Kendle Healthcare concentrates exclusively on opinion leader development including strategic consultancy, opinion leader identification and profiling and stakeholder mapping.
|
Workshop agenda
Registration & Refreshments Neil Kendle, Managing Director, Kendle Healthcare Developing long-term, mutually beneficial relationships with KOLs. What do we want from them; what do they want from us? Neil Kendle, Managing Director, Kendle Healthcare Group exercise: What type of opinion leader when? Neil Kendle, Managing Director, Kendle Healthcare Building relationships with the right mix of opinion leaders for trial and marketing activities Identification and evaluation of opinion leaders Neil Kendle, Managing Director, Kendle Healthcare Rising stars, profiling and network and stakeholder mapping Neil Kendle, Managing Director, Kendle Healthcare Group exercise: KOL activities for each stage of the product lifecycle Neil Kendle, Managing Director, Kendle Healthcare Using KOL data to help decision-making Neil Kendle, Managing Director, Kendle Healthcare Group exercise: Co-ordinating between functions across geographies Neil Kendle, Managing Director, Kendle Healthcare Neil Kendle, Managing Director, Kendle Healthcare
VENUE
Copthorne Tara Hotel
Scarsdale Place, Kensington, London, United Kingdom
The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.
The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.
A number of our clients have been approached by third party organisations offering to book hotel rooms. We would advise that you do not book through them as they are not representing the SMi Group. SMi Group books all hotel rooms directly. If you are approached by a third party organisation then please contact us before making any bookings. If you have already booked a hotel room using a third party organisation, we would highly recommend contacting the hotel you were booked into to ensure a booking has been made for you. We would also advise you to please check the terms and conditions of the booking carefully.
HOTEL BOOKING FORM
copyright ©
2024
SAE Media Group
| |