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KOL Management

In association with

 Kendle Healthcare



Why should you attend this event?

By attending this workshop, you will be able to:

  • Identify the best opinion leaders for your needs
  • Develop a partnership plan for long-term  collaboration with your opinion leader
  • Discover ways to improve your current approach
  • Maximise the benefits of your industry-KOL relationships for both parties

Who should attend this event?

Chief Executives, Vice Presidents, Heads, Directors, and Project Leaders of

  • KOL Management
  • KOL Relationships
  • Key Opinion Management
  • Medical Affairs
  • Medical Communications
  • External Stakeholder Management
  • Programme/Product/Brand Management
  • Medical Science Liaisons
  • Marketing

What is this event about?

We all recognize the importance of opinion leaders to the successful development and commercialization of pharmaceuticals.  Working with opinion leaders can bring difficulties - choosing the right people to collaborate with; compliance with internal rules and external regulations; internal communications; ensuring that the best fit opinion leaders want to work with you.  However, a systematic approach to the identification, mapping and development of opinion leaders brings enormous benefits.

The workshop will look at strategies and tactics for building long-term relationships with opinion leaders taking into account the needs of both the company and the opinion leaders themselves.

Scroll down for the full programme...


The workshop will cover:

  • Establishing and maintaining long-term relationships 
  • Internal co-ordination and objective setting to ensure optimum KOL management across functions and geographies
  • Choosing the right KOL for the right task
  • Setting up open and transparent frameworks for industry-KOL interaction 
  • Appropriate KOL activities for each stage of the product lifecycle

Delegates will be given practical tools and guidance for optimising opinion leader interactions.

Who is leading this event?

The workshop is being led by Neil Kendle, Director, Kendle Healthcare.

Neil is one of the most experienced healthcare communications consultants in Europe with over 25 years of consultancy experience. 

After working as a clinical psychologist, Neil moved to the pharmaceutical industry.  He worked in various capacities in sales, clinical trials and marketing before moving into PR, initially at Burson Marstellar, then the largest PR agency in the world.  In 1987 he established Fusion Communications.  Fusion became one of the most successful and highly regarded UK-based consultancies, working on UK, pan-European and global programmes. It was during this time that Neil pioneered many ground breaking initiatives that have subsequently become standard practices in healthcare communications.  In 1998 Fusion was acquired by the Lowe Group, becoming Lowe Fusion Healthcare.

Kendle Healthcare: Kendle Healthcare concentrates exclusively on opinion leader development including strategic consultancy, opinion leader identification and profiling and stakeholder mapping.

Workshop programme

9:30 Registration & Refreshments

9:45 Welcome and Introduction

Neil Kendle

Neil Kendle, Managing Director, Kendle Healthcare

10:00 Developing long-term, mutually beneficial relationships with KOLs. What do we want from them; what do they want from us?

Neil Kendle

Neil Kendle, Managing Director, Kendle Healthcare

10:20 Group exercise: What type of opinion leader when?

Neil Kendle

Neil Kendle, Managing Director, Kendle Healthcare

Building relationships with the right mix of opinion leaders for trial and marketing activities

11:00 Identification and evaluation of opinion leaders

Neil Kendle

Neil Kendle, Managing Director, Kendle Healthcare

Rising stars, profiling and network and stakeholder mapping

11:40 KOL partnership plans

Neil Kendle

Neil Kendle, Managing Director, Kendle Healthcare

12:30 Lunch

13:30 Group exercise: KOL activities for each stage of the product lifecycle

Neil Kendle

Neil Kendle, Managing Director, Kendle Healthcare

14:15 Using KOL data to help decision-making

Neil Kendle

Neil Kendle, Managing Director, Kendle Healthcare

14:55 Afternoon Tea

15:10 Group exercise: Co-ordinating between functions across geographies

Neil Kendle

Neil Kendle, Managing Director, Kendle Healthcare

15:50 Discussion and questions

Neil Kendle

Neil Kendle, Managing Director, Kendle Healthcare

16:00 Close of workshop


Copthorne Tara Hotel

Scarsdale Place
London W8 5SR
United Kingdom

Copthorne Tara Hotel

The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.



speaker image






CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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Contact SAE Media Group

UK Office
Opening Hours: 9.00 - 17.30 (local time)
SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
Website: http://www.smgconferences.com Email: events@saemediagroup.com
Registered in England - SMi Group Ltd trading as SAE Media Group

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