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Social Media for Pharmaceutical Marketing
11 July 2013
Social Media for Pharmaceutical Marketing

This Masterclass in Social Media for Pharmaceutical Marketing is for pharmaceutical brand leaders and marketers to learn advanced techniques including:


• Using social media in market research
• Incorporating social media in multichannel marketing
• Engaging healthcare professionals and patients through social media

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With the very latest industry case studies and tools for 2013, Social Media for Pharmaceutical Marketing Masterclass will provide an environment for collaborative problem-solving with industry peers; personal application with expert coaching; and hands-on access to new tools for pharmaceutical marketers.

 

Masterclass agenda

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9:00

Registration & Coffee

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9:30

Welcome and Introductions

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9:40

Part 1: Social Media in Pharmaceutical Market Research

  • Understanding patients online
  • Latest trends in Healthcare Professional social media use
  • Research tools and sources
  • - Where to go for research insights

    - Practical tools

  • A look at free and commercial tools, with the opportunity for guided hands-on access to some of the latest social media research tools
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    11:00

    Morning Coffee

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    11:20

    Part 2: Planning for Social Media

  • Developing insights from data
  • Setting measurable goals
  • Planning for stakeholder engagement
  • Planning for outcomes
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    12:20

    Networking Lunch

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    14:00

    Part 3: Social media in multichannel campaigns

  • The multichannel customer journey
  • Social media's role in connecting channels
  • integrating online & offline channels
  • Resource planning for multichannel engagement
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    15:20

    Afternoon Tea

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    15:40

    Measuring outcomes and agile engagement

  • Responding to engagement
  • What to measure & why
  • Learning from digital behaviours
  • Continuous digital improvement
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    16:45

    Discussion Session

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    17:15

    Close of Masterclass

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
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