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Most pharmaceuticals are still not engaging through social media. This workshop will look at how to handle internal barriers and process for setting up a social media presence, including developing a social media strategy and plan. We will then look at how to go live and what the best practices are for engaging through social media.

This workshop is intended for companies or brands that are not yet engaging through social media or are struggling to engage appropriately due to internal barriers, lack of resources or experience.

Workshop LEADER


Alexandra Fulford

Social Media Expert, Pharmaguapa

Alexandra Fulford is a leading global expert in social media strategy in the pharmaceutical industry. She has extensive experience in working in global digital and social media roles at top pharmaceutical companies such as Roche and Novartis, as well as firms such as McKinsey and Digitas Health.

Alexandra has led numerous projects and workshops around introducing and implementing novel digital and social media strategy within lifescience companies, and has developed social media guidelines and training programmes for top pharmaceutical companies and brands. She also plays an active role in patient advocacy and in the online health community, and regularly writes thought pieces for her own blog and other publications.


Workshop programme

8:30 Registration

9:00 Opening remarks & Introductions

Alexandra Fulford

Alexandra Fulford, Social Media Expert, Pharmaguapa
View Bio

9:10 Session 1: Strategy and process of building up web presence

Alexandra Fulford

Alexandra Fulford, Social Media Expert, Pharmaguapa
View Bio

·         How to get internal stakeholders on board and build the case for social media engagement

·         Managing the internal structure

·         Creating a realistic social media strategy and plan


10:30 Morning Coffee

11:00 Session 2: Discovering opportunities in digital and social media

Alexandra Fulford

Alexandra Fulford, Social Media Expert, Pharmaguapa
View Bio

·         The social media mindset

·         Social Media listening: Asking the right business questions

·         Understanding and using insights


11:45 Session 3: Going live with SM

Alexandra Fulford

Alexandra Fulford, Social Media Expert, Pharmaguapa
View Bio

·         When and where should you post, how often and at what time?

·         What are the internal processes of posting updates?

·         How to generate enough content


12:20 Closing remarks

Alexandra Fulford

Alexandra Fulford, Social Media Expert, Pharmaguapa
View Bio

12:30 Close of workshop


Holiday Inn Kensington Forum

97 Cromwell Road
London SW7 4DN
United Kingdom

Holiday Inn Kensington Forum

Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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