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Opportunities in Central and Eastern European Card Markets II
4 February - 5 February 2002
Opportunities in Central and Eastern European Card Markets II
Since SAE Media Group’s first Opportunities in the Central and Eastern European Card conference last October, significant developments have occurred in terms of technology, infrastructure and customer acceptance of payment and credit cards. How these developments will affect the future of the market will be discussed on 4th & 5th February 2002 in Prague.

This is your opportunity to:

· Be updated on the latest development in the card market in different Central and Eastern European countries

· Learn how to gain customer confidence in remote banking and encourage the further acceptance of cards over cash in this market

· Find out how ATM network infrastructure is being utilised for non-monetary transactions

· Gain a deeper understanding of biometric fraud prevention methods and its applications

· Arm yourself with latest information to foresee and respond to market events quicker than your competitors

· Renew old contacts, make new ones and network with industry leaders, international advisers and consultants

Some of the key speakers include:

· Stuart Clayton, Credit and Co-branded Products, Visa International CEMEA

· Istvan Pragay, General Manager, National Bank of Hungary

· Marko Wenthin, Manager, Credit Cards, Deutsche Bank 24

· Pavel Jurik, Project Manager, Bank Austria Creditanstalt

· Ugis Zemturis, Deputy Chairman of the Board, Head of Retail Banking Division, Hansabanka

· Claude Wolff, International Business Development Manager, Societa Per I Servizi Bancari

· Michael Mthieme, Senior Consultant, International Biometric Group

· Evalds Truksans, Managing Director, BankServiss

Conference agenda

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8:30

Registration and Coffee

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9:00

Chairman's Opening Remarks

Katherine Reed

Katherine Reed, Editor, Prague Business Journal

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9:10

DEVELOPMENTS AND TRENDS IN THE CZECH CARD MARKET

Milan Zatka

Milan Zatka, Chairman, Bank Card Association of the Czech Republic

  • The background for the card business in the Czech Republic
  • Bank Card Association – the non-competitive platform
  • Barriers to payment card growth – solutions and effects
  • Bank card market actual state – debit governs
  • Credit card versus debit card market – key issues for credit card development
  • Development trends – smart cards, e-business
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    9:40

    EUROPAY KEYNOTE PRESENTATION

    Tony Fekete

    Tony Fekete, Senior Manager, Eastern Europe, Europay

  • Europay’s overview of key Eastern European market growth over the past twelve months
  • Card issuance market trends – Maestro and Eurocard-MasterCard key examples
  • Strategies undertaken to promote payment card use – established card markets and emerging markets
  • The acceptance of credit cards – market use and predictions
  • Review of the Russian EMV-chip migration project two years on
  • Prominent issues in the Central and Eastern European card markets

    Future strategies and projects to further develop the Eastern European markets

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    10:20

    BANK DEVELOPMENT – RETAIL BANKING

    Agnes Lazar

    Agnes Lazar, Card Specialist, Magyar Kulkereskedelmi Bank (MKB)

  • Retail banking trends in the Hungarian market
  • Loyalty cards - encouraging cardholder spend
  • Market segment diversification
  • Co-branding acceptance and success
  • Future policy in retail banking and development strategies
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    11:00

    Morning Coffee

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    11:20

    RETAIL BANKING IN LATVIA

    Ugis Zemturis

    Ugis Zemturis, Deputy Chairman of the Board, Head of Retail Banking, Hansabanka

  • The business of retail banking in Latvia – the use of cards
  • E- and m-banking in Latvia?
  • Strategies used to promote increased non-cash payments
  • Trends in customer behaviour
  • Infrastructure development strategies implemented
  • The future of the Latvian card market
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    12:00

    PROSPECTIVE OF THE LATVIAN CARD MARKET

    Evalds Truksans

    Evalds Truksans, Managing Director, BankServiss

  • Future is build today (short history overview)
  • Where and why to use a card (trends)
  • Industry changes – when and how they will happen and influence others
  • Opportunities for players (domestic and international scope)
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    12:40

    Lunch

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    13:40

    REGULATION OF THE CREDIT CARD INDUSTRY IN CENTRAL AND EASTERN EUROPEAN

    Susan Tietjen

    Susan Tietjen, Senior Attorney, Weil, Gotshal & Manges

  • Licensing
  • Contractual Requirements
  • Consumer Protection
  • Penalties for Non-Compliance
  • Liability for Supplier's breach
  • EU Trends
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    14:20

    BIOMETRICS

    Michael Thieme

    Michael Thieme, Senior Consultant, International Biometric Group

  • Behavioural and physiological identification
  • Finger print matching on smart cards
  • Other biometric fraud prevention methods
  • Performance and privacy considerations
  • Challenges in deploying a biometric infrastructure

    Applications of this technology in the Central and Eastern European markets

  • Public acceptance

    Future applications of biometric technology

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    15:00

    CARD PROCESSING

    Claude Wolff

    Claude Wolff, International Business Development Manager, Società per i Servizi Bancari (SSB)

  • An overview of the card processing market
  • The development of card processing services within Eastern Europe
  • Current technological and business developments within card processing
  • How to apply these techniques to develop the market further and future predictions
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    15:40

    Afternoon Tea

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    16:00

    MAKING PAYMENTS PAY

    Espen Tranoy

    Espen Tranoy, Director, Euro Processing International

  • Cardholder payment requirements in Central & Eastern Europe
  • Current challenges and opportunities
  • Increasing card usage and profitability
  • Achieving economies of scale
  • Cost efficiency in chip migration
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    16:30

    CARD INDUSTRY STRUCTURE

    Milan Hladik

    Milan Hladik, Chief Executive Officer, CCS Ceska spolecnost pro platebni karty

  • CCS fleet card franchise – a conspicuous starting point
  • A non-trivial journey from corporate fleet cards to revolving consumer credit
  • Combining consumer goods and credit – a case for this disintermediation
  • New partnerships, new opportunities –back to banking
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    17:00

    IDENTIFICATION "SMART CARDS"

    John MacGowan

    John MacGowan, Chief Executive, Advisory Forum for Retail Credit Card Transactoins (AFRECT)

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    17:40

    Chairman’s Closing Remarks and Close of Day One

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    8:30

    Re-registration and Coffee

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    9:00

    Chairman's Opening Remarks

    Michael Lee

    Michael Lee, Executive Director, International, ATMIA

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    9:10

    MULTI-LOYALTY CARDS – AN OTP BANK CASE STUDY

    Csaba Lantos

    Csaba Lantos, Deputy Chief Executive Officer, Head of Retail Division, OTP Bank

  • OTP Bank’s market share at the Hungarian card market
  • Card Business strategy – loyalty concept
  • The partners
  • Implementation milestones
  • The first results
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    9:40

    CREDIT CARD CO-BRANDING IN THE CEE REGION

    Stuart Clayton

    Stuart Clayton, Head of Credit and Co-Branded Products, Visa International CEMEA

  • The power of co-branding – building market share and revenue
  • Loyalty cards - encouraging cardholder spend
  • Market segment diversification
  • Country differences and learnings for co-branding acceptance and success
  • Emerging European markets and associated co-branding opportunities
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    10:20

    CREDIT CARDS AND E/M-COMMERCE

    Pavel Jurik

    Pavel Jurik, Card Strategy & Business Development Manager, Bank Austria Creditanstalt

  • The credit card market in Czech Republic
  • VISA MAXIM – case study of the most successful credit card
  • On-line banking in Bank Austria Creditanstalt
  • Internet shopping – threat or opportunity?
  • The first steps to successful m-commerce business
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    11:00

    Morning Coffee

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    11:20

    NATIONAL BANK OF HUNGARY - A CASE STUDY

    Istvan Pragay

    Istvan Pragay, General Manager, National Bank of Hungary

  • The card market within Hungary – debit and credit cards
  • Numbers issued and possible evolution of issued cards
  • Public perception and payment habits – changes over the last twelve months and future predictions
  • Strategies implemented to promote the use and increase issuance of debit and credit cards
  • Cards issued by non-financial institutions
  • Regulation of card payments, taking over Acquis

    Central bank policies on payment cards

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    12:00

    DEUTSCHE BANK 24 – A CASE STUDY

    Marko Wenthin

    Marko Wenthin, Project Management, Deutsche Bank 24

  • An overview of current trends in the Polish card market
  • Current issuance of cards – expansive opportunities
  • Infrastructure development needs
  • Strategies promote payment card use
  • New technology – what has been implemented and how will it affect the market
  • Credit and debit card promotional activities
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    12:40

    Lunch

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    14:00

    ZIVNOSTENSKA BANKA

    Frantisek Tomasek

    Frantisek Tomasek, Marketing, VZivnostenska Banka

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    14:40

    BUILDING A PROFITABLE EMV PLATFORM

    John Berns

    John Berns, Head of Business Development, Xansa

  • Benefiting from a global infrastructure
  • EMV- From business case to roll-out
  • Beyond EMV, new product development
  • Lessons from other markets
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    15:20

    Afternoon Tea

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    15:40

    ATM NETWORKS FOR NON-MONETARY TRANSACTIONS

    Lyle Elias

    Lyle Elias, President, ATMIA

  • Case study: how ATM networks can be utilised for authorising non-monetary transactions
  • Examples of non-monetary card applications
  • Growth and popularity of prepaid card products in the U.S market
  • Use of magnetic stripe cards to prevent breakage and activate products and services
  • Software activation and piracy protection through the use of point of sale activation
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    16:15

    MANAGING DISPUTES

    Brian Caulfield

    Brian Caulfield, Vice President of Products and Chief Technologist, Dispute Management, Trintech

  • Current situation
  • Implications for Central and Eastern Europe
  • Challenges to current card systems
  • Processing issues and opportunities
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    17:00

    Chairman's Closing Remarks and Close of Conference

    VENUE

    Inter-Continental Praha

    Namesti Curieovych 43/5, , Prague , , Czech Republic

    A number of our clients have been approached by third party organisations offering to book hotel rooms. We would advise that you do not book through them as they are not representing SMi Group Trading As SAE Media Group. SMi Group Trading As SAE Media Group books all hotel rooms directly. If you are approached by a third-party organisation then please contact us before making any bookings. If you have already booked a hotel room using a third-party organisation, we would highly recommend contacting the hotel you were booked into to ensure a booking has been made for you. We would also advise you to please check the terms and conditions of the booking carefully.
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    Czech Republic

    Inter-Continental Praha

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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