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Central and Eastern European Card Markets
15 March - 16 March 2010
Central and Eastern European Card Markets

The CEE region still remains one of the most attractive regions for investment through its outstanding potential for growth. Its Card Market is no different. SAE Media Group’s 5th annual Central and Eastern European Card Markets conference will shine a spotlight on the region and this rapidly advancing Card Market.

Emerging from the recession and with constantly evolving technology and regulation there has never been a more crucial time to be aware of the issues facing the market. Attend this conference to discover and network with the key personnel; from local and Central banks to the foremost experts in the industry - learn about the big issues from the people who really know.  


 

  Key Topics Include:

 • Changes and developments in card market regulation

• Current infrastructure issues

• Technological advancements and their relevance

• A spotlight on the CEE region

• Opportunities and threats to be aware of

 
 

 

 

 

 

 

 

  

Ruxandra Avram, Head of Regulation, Authorisation and Monitoring of Payment, National Bank of Romania

Jens Mahlke, Member of the Board, Card Services, Deutsche Bank

 

Providing a Special Address:

 

Hemant Baijal, Payment Systems Development Group, The World Bank 

Conference agenda

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8:30

Registration & Coffee

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9:15

A Reminder of the Key Characteristics of Mobile NFC

·         Understanding the system components

·         Assembling technical architectures

·         Clarifying the ecosystem, roles and framework commercial models

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9:30

Registration & Coffee

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10:00

Session 1: Technology, Integration, Tags

         NFC by example

         The NFC forum

         Inside NFC devices

         NFC compliant tags

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10:00

What’s going to Make Mobile NFC Succeed?

·         Review of key drivers and success factors

·         Identifying the key applications for mobile NFC

·         Developing sustainable business models across the ecosystem

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10:30

Morning Coffee

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11:00

Why Now is the Right Time to Start Planning

·         Review of standardisation efforts

·         Learning from worldwide trials and deployments

·         Mobile as the central consumer device

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11:30

Session 2: Ecosystem, OTA System, Players

GSM & NFC OTA Services in an NFC Ecosystem

         Players in the ecosystem

         TSM: The trusted services manager

         The role of the SIM card in an NFC ecosystem

         Upload of data/application OTA into the secure element

         Companies involved

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11:45

Practical Steps Towards Successful Deployments

·         How have others approached this?

·         What are the lessons so far?

·         Impact on business models

·         Planning for deployment

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12:30

Networking Lunch

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12:30

Discussion and Questions

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13:00

Close of Workshop

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14:00

Session 3: Demo Session, NFC-Demos from Operators and User’s Perspective

         Ticketing

         Payment

         Tourism

         Voucher system

         Tracing & tracking

         OTA deployment

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15:30

Session 4: Scenarios Continued, Security, Outlook

NFC Scenarios

         Transport & ticketing

         Payment

         Voucher systems

         Touch & confirm

         NFC security

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16:30

Conclusion and Outlook

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8:30

Registration & Coffee

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9:00

Chairman's Opening Remarks

Erwin Petsch

Erwin Petsch, Senior Card Consultant, Petsch Card Consulting

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9:10

Keynote Address

Mihai  Voicu

Mihai Voicu, Payment and Securities Settlement Systems Oversight Division, The National Bank Of Romania

 

·         The current regulatory issues

·         Electronic payments in Romania

·         Developments in the Romanian card market 

·         What next for Romania

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9:50

EAPS: The European Card Solution for SEPA

Lars Tebruegge

Lars Tebruegge, Business Advisor, EAPS

·         Importance of European cross-border cooperation and governance

·         EAPS operations report

·         Open to schemes and acquirers

·         EAPS objectives for 2010 and beyond

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10:30

Morning Coffee

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11:00

Trends and Future Projections for Financial Cards Market in Central and Eastern Europe

Margareta Vili

Margareta Vili, Research Analyst, Euromonitor International

·         The review of the performance and development of the Eastern European cards market over the last five years

·         Financial cards market analysis by subsector. Which types of cards dominate the market? Which cards are seeing their usage rate grow most quickly?

·         Financial cards market drivers for the upcoming five years period

·         Euromonitor International's forecasts for the year 2009-2014

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11:40

The Challenges of Growth – A Banker’s Perspective

Robert Wright

Robert Wright, CEO, Raiffeisen Bank

·         The growth of cards in the Balkans - from a Raiffeisen International perspective

·         Spotlight on CEE

·         The specific challenges and problems in Albania and Kosovo

·         The opportunities ahead for the Balkans

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12:20

Networking Lunch

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13:20

Customised Solutions for Loyalty – Bonus Card Success in Turkey and Romania

Evren  Erbis

Evren Erbis, Product & Brand Management – Innovation Manager, Garanti Payment Systems

·         Garanti Bank and its payments systems

·         Bonus cards

·         Customer segmentation for loyalty

·         What next?

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14:00

Thinking Out of The Box

Torsten  Uhe

Torsten Uhe , Manager, Business Development , ATOS WORLDLINE GMBH

  • Treatment of Innovation
  • Credit Card Online Safe
  • Worldline e-Safe
  • Atos Worldline Processing Services & Business Model
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    14:40

    SPECIAL ADDRESS

    Hemant  Baijal

    Hemant Baijal, Payment Systems Development Group, The World Bank

    ·         The need for regulation and standardisation

    ·         The World Bank’s view on maximising growth in the region

    ·         The role of international cooperation

    ·         The incredible potential for growth

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    15:20

    Afternoon Tea

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    15:40

    The Vision of a Central Bank on the Single Euro Payments Area for Cards

    Michiel Van Doerveren

    Michiel Van Doerveren, Senior Policy Advisor, De Nederlandsche Bank N V

    ·         SEPA basics

    ·         The cards market and efficiency of POS-payments

    ·         How to realise SEPA for cards

    ·         Status of implementation of SEPA for cards

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    16:20

    Latest Developments in the CEE Region

    Erwin Petsch

    Erwin Petsch, Senior Card Consultant, Petsch Card Consulting

    ·         Impact of the financial and economic crisis

    ·         Product propositions – move to debit and prepaid cards

    ·         New growth opportunities

    ·         Regulation

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    17:00

    Chairman’s Closing Remarks and Close of Day One

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Robert Wright

    Robert Wright, CEO, Raiffeisen Bank

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    9:10

    Keynote Address

    Jens Mahlke

    Jens Mahlke, Member of the Board, Card Services, Deutsche Bank

    ·         European card market

    ·         Market drivers

    ·         New schemes and developments/initiatives

    ·         Market outlook

    ·         The approach from Deutsche Bank

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    9:50

    Flat Pack Payment

    Andreas Melan

    Andreas Melan, Group Payments Card Manager, Ikea

    What IKEA is Aiming  For:

  • Reduction of the excessive cost for card payments
  • Transparency on service and cost
  • Real competition for card service provider
  • What We Are Struggling With:

  • No interchange difference between Debit and Credit cards
  • No economies of scale
  • Oligopolistic behaviour of the banks in the CEE countries - retailers and customers pay the bill
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    10:30

    A New European Future Proof Card Scheme

    Pierre  Orban

    Pierre Orban, Chief Marketing Officer, PayFair

  • E-commerce and mobile
  • Maximizing consumer convenience and security
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    10:50

    Morning Coffee

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    11:10

    Innovative Acquiring Partnerships

    Christian  Bucheli

    Christian Bucheli, Head of International Business Development, Six Multipay

    ·         Partner models to outsource Multibrand Acquiring by still owning the merchant

    ·         Alternative, innovative growth strategies combining customer insight and operational efficiency

    ·         Profit from economies of scale in processing, scheme fees and operations

    ·         SIX Pay inside as quality promise for excellent Swiss acquiring services

    ·         One stop solutions for merchants all over Europe featuring as well added value services

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    11:50

    Profitability Dynamics of Card Payments

    Francesco Burelli

    Francesco Burelli, Director, Payments, Deloitte

    ·         Revenue compression and raising costs

    ·         The pros and cons of interchange reduction

    ·         Passing the cost onto the customer – will this affect payment type preference?

    ·         Increasing revenues and reducing costs, how to improve the bottom line

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    12:30

    Networking Lunch

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    13:30

    Developments in Contactless and Prepaid Within Europe

    Martin  ten Houten

    Martin ten Houten , Head Sales and Business Development , Visa Europe

    ·         Cross-border cooperation aspects in prepaid and contactless

    ·         Visa payWave – VISA’s contactless technology

    ·         Visa Transit strategy

    ·         Business case and opportunity in CEE

    ·         Prepaid products in Visa Europe

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    14:10

    Trends in the CEE Card Markets – A Perspective from Outside the Region

    Pedro  Rodrigues

    Pedro Rodrigues, Consultant, Edgar, Dunn & Company Ltd

    ·         What have been the past drivers for payment cards in the CEE region?

    ·         Has the economic crisis changed things?

    ·         What are the key trends going forward? 

    ·         Will the CEE region remain a success story for payment cards?

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    14:50

    Nokia NFC Experience

    Mikko Haikonen

    Mikko Haikonen, Senior Manager, Nokia Devices, Nokia Corporation

    ·         Nokia experiences of the payment trials and roll-outs

    ·         What is NFC technically and what is the user experience

    ·         NFC payment

    ·         The future of the NFC-ecosystem development

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    15:30

    Afternoon Tea

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    15:50

    Near-Field Communication Technology and its Utilisation in Mobile Telephones

    Michael  Roland

    Michael Roland , NFC Expert and Research Associate, Hagenberg University

    ·         Experience with utilisation of NFC technology

    ·         Advantages and disadvantages of this technology for operators

    ·         NFC business challenges

    ·         NFC ecosystem

    ·         Over the air services

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    16:30

    The RMV Mobile Web-Portal

    Markus  Huber

    Markus Huber, Head of Innovation and New Business Development, Rhein-Main Verkehsverbund (RMV)

  • Information, Ticketing, Booking and Payment in your pocket
  • Get the right information at the right time at the right place
  • location based services using smart maps
  • Innovative booking and ticketing system
  • NFC as a technology to store tickets in a Secure Environment
  • Using NFC Tags and QR Codes as access points to the mobile portal
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    17:10

    Chairman’s Closing Remarks and Close of Conference

    Workshops

    Near Field Communication Technology

    Near Field Communication Technology

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    17 March 2010
    Budapest, Hungary

    Radisson SAS Béke Hotel

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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    Opening Hours: 9.00 - 17.30 (local time)
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