Euro Football Finance 2000 will cover major current trends in the football business in Europe and the UK.

There will be a strong drive towards looking at how these trends impact on the financial management and bottom line of football clubs. Several of the world’s biggest football clubs will give presentations to illustrate the way forward to success in the football business.

Our programme includes : (a) Football finance case studies from ten football clubs in nine countries; (b) three focused football business workshops on: ‘Creating new revenue challenges though foreign collaboration with football clubs in emerging nations’ by Pro-Organ Sports Consults ‘Utilising sports psychology to increase competitiveness of football clubs’ by Aspects Psychology ‘Football player valuation model for wages and transfers’ by Strategic Sport Management; (c) a range of critical issues including: global football sponsorship, the first UK football ticket securitisation, collaboration between football clubs, enhancing competitive performance on the field, managing a football club profitably, marketing a top football club, new player finance models, player transfers, football clubs and community development, database marketing at football clubs, commercial usage of football club websites and football broadcasting rights.

Please register now to guarantee your place at the very first football finance conference of the new millennium.

Conference programme

8:30 Registration & Coffee

9:00 Chairman’s Opening Remarks

Gerry Boon

Gerry Boon, Head of the Football Industry Team, Deloitte & Touche


Bernd Maas

Bernd Maas, Finance Manager, Borussia VfL Moechengladbach (Germany)

  • An overview of Borussia’s place in German football
  • Generating revenue at Borussia Moechengladbach
  • Controlling costs at the club
  • Thoughts on the profitability of football clubs
  • Business development at Borussia Moechengladbach: gearing up for the future

    Warren Mersereau

    Warren Mersereau, Head of Global Soccer Sports Marketing, adidas International

  • Looking at football as the major global sport
  • Sponsoring football related opportunities - players, teams, competitions, events, organisations
  • Insights into global soccer marketing gained from experience
  • Are football clubs making the most of sponsorship opportunities?
  • What football clubs can do to enhance relations with sponsors
  • 10:20 CASE STUDY

    Stephen Schechter

    Stephen Schechter, Managing Director/Head of International Debt Capital Markets, Schroder & Co.

  • An outline of Newcastle United’s £55 million bond issue secured against future season ticket revenue
  • How the bond was structured
  • Typical securitisation structures
  • Which revenues are included in the securitisation?
  • The benefits of securitisation finance to football clubs
  • How widespread are ticket securitisations likely to become in European and UK football?
  • 11:00 Morning Coffee

    11:20 CASE STUDY

    Jeroen Slop

    Jeroen Slop, Finance Director, Ajax Amsterdam

  • What is driving football clubs to form collaboration agreements?
  • Ajax Amsterdam’s collaboration philosophy
  • Player exchanges: the benefits to both clubs
  • Ajax Amsterdam’s role in collaboration
  • Other spin-offs for both clubs from the collaboration

    Laurent Fransioli, Director of Finance

    Laurent Fransioli, Director of Finance, Corinne Gensollen, Commercial Manager, Olympique de Marseille (France)

  • The story of Olympique de Marseille - growing the club
  • TV broadcasting rights in France
  • Talking about the fan base at Olympique de Marseille
  • The business activities of the club - building on the brand of the club
  • Plans for increasing the club’s competitiveness
  • Financial management of the club - critical success factors
  • 12:40 Lunch


    Kieron Kilbride

    Kieron Kilbride, Media Analyst, Kagan World Media

  • Comparing media ownership regulations in the United Kingdom and in Europe
  • The effects of the blocking of Sky’s £623m bid for Manchester United
  • The UK government’s new guidelines of media ownership
  • What’s happening regarding multi-club ownership in Europe?
  • Are the UK guidelines sustainable in the light of European regulations?
  • Impacts of greater media ownership in European football clubs: does football and business performance improve following acquisition of the club by a media group?

    Robert Elstone

    Robert Elstone, Sports Business Consultant, Deloitte & Touche Football Industry Team

  • Overview of the basics of operational profitability: defining profitability
  • Developing a vision
  • Looking at revenue generation - extending the commercial reach of the club
  • If costs are high - either cut costs or generate more income!
  • Cost management issues for football clubs
  • Keeping financial management tight
  • 15:20 Afternoon Tea

    15:40 CASE STUDY

    Iain Blair

    Iain Blair, Director of Football Administration & Finance, Scottish Premier League

  • The story of the launch of the Scottish Premier League
  • Feedback on the SPL’s first season: impact on the quality of Scottish football
  • How the SPL operates: structure, business philosophy, operating principles
  • Financing a premier league
  • Critical success factors for the formation of a premier league
  • Looking to the future of premier leagues in Europe

    Markus Kraetschmer

    Markus Kraetschmer, Managing Director, FK Austria Memphis (Austria)

  • The story of FK Austria Memphis - positioning the club for the new millennium
  • TV broadcasting rights in Austria’s bundesliga - the role this will play in premiership football
  • Marketing the club - what will the key sources of revenue be?
  • The business activities of the club - building on the brand of the club
  • Treating the fans as customers
  • Areas of business development at the club
  • 17:00 Chairman’s Closing Remarks & Close of Day One

    17:10 Informal Networking Drinks Reception for Speakers and Delegates

    8:30 Re-registration & Coffee

    9:00 Chairman’s Opening Remarks

    Gerry Boon

    Gerry Boon, Head of the Football Industry Team, Deloitte & Touche


    Dr Bill Gerrard

    Dr Bill Gerrard, Reader in Economics, Leeds University Business School, Business Consultant, Strategic Sport Management

  • An overview of the spiralling costs of financing football players
  • A model for wage and transfer benchmarking for football players
  • Introducing the player sale-and-leaseback arrangement: how it originated and how it works
  • The current status of the scheme
  • Other approaches to player finances worth considering
  • Is a salary cap necessary?
  • 9:40 CASE STUDY

    Alec King

    Alec King, Director of Commercial Activities and Marketing, Newcastle United Football Club

  • Brief overview of how community development became a big part of the club’s marketing programme
  • Outlining the community development programme at Newcastle United
  • Some success stories of the community development programme
  • Linking up to Newcastle City Council
  • Does community development increase and extend the club’s fan base?
  • The long-term benefits of a community development programme at a football club

    Simon Banks

    Simon Banks, Soccer Analyst, Soccer Investor

  • The impact of increased football TV coverage - falling attendances?
  • Balancing the live game for match day revenue and increased TV coverage - when is the point reached when there is too much TV coverage of matches?
  • The EC view on cartels controlling TV rights
  • Different structures for TV rights packages throughout Europe
  • What are sponsors saying about both satellite and terrestrial TV broadcasting of football?
  • Models and scenarios for a new premiership TV deal in 2001
  • 11:00 Morning Coffee


    James McGlynn

    James McGlynn, Systems and Technology Manager, Glasgow Rangers FC

  • The growing role of IT in managing football clubs
  • Developing the supporter data base
  • Integrating data from supporters clubs worldwide
  • Interactive relationship with supporters: using the web-site and email to build the customer relationship
  • Customising the database for the specific needs of marketing a football club
  • Building a platform for smart card use
  • 12:00 CASE STUDY

    Giuliano Terraneo

    Giuliano Terraneo, Sports Director, Internazionale Milano FC (Italy)

  • How to arrive at the right value for a player
  • Thoughts on the transfer market in Serie A
  • Keeping the costs of transfers down
  • Getting the most out of star players

    Gary Lovejoy

    Gary Lovejoy, Director of Broadcasting, Eurosport

  • The role of sport in the programming of global media companies
  • The importance of football to television operators
  • The implications of the rising cost of buying football TV rights
  • Looking at programming football coverage and the scheduling of live games
  • Scenarios for football TV rights in the new millennium
  • How football clubs can maximise their television coverage
  • 13:40 Lunch


    Eric Leport

    Eric Leport, Managing Director, Football Club Nantes Atlantique (France)

  • The story of Football Club Nantes Atlantique - positioning the club for the new millennium
  • TV broadcasting rights in France - the role this will play in French football
  • Marketing the club - what will the key sources of revenue be?
  • The business activities of the club - building on the brand of the club
  • Treating the fans as customers
  • Areas of business development at the club
  • 15:00 CASE STUDY

    Takis Kassioulas, Finance Manager, AEK FC (Athens)

    Takis Kassioulas, Finance Manager, AEK FC (Athens), , Cornelius Sierhuis, Chief Executive Officer, Netmed

  • The story of AEK FC - its place in Greek football
  • Generating revenue at AEK
  • Controlling costs at the club
  • Thoughts on the profitability of football clubs
  • Preparing AEK FC for the new premier league
  • 15:40 Afternoon Tea


    Andrew Price

    Andrew Price, Partner, Head of Sports Group, Dibb Lupton Alsop

  • The FIFA UEFA and UK football regulations relating to associations between clubs
  • The growing number of links between clubs, especially in different countries
  • What is driving football clubs to form collaboration agreements?
  • Structuring collaboration between clubs: the range of options from taking equity stakes to informal arrangements
  • Spin-offs for both clubs from the collaboration
  • 16:30 CASE STUDY

    Fernando Ochoa

    Fernando Ochoa, General Manager, Athletic Club FC (Spain)

  • Building a football club into a business : the case of Athletic Club
  • How important is technology in running a modern football club?
  • What are the major issues facing European football clubs?
  • Thoughts on competing successfully in Spanish football
  • Getting the balance right between on-the-field success and off-the-field success
  • TV football rights in Spain
  • 17:00 Chairman’s Closing Remarks & Close of Conference



    Football player valuation model for wages & transfers

    Football player valuation model for wages & transfers

    The Grand Amsterdam
    16th February 2000
    Amsterdam, Netherlands

    Utilising sports psychology to increase competitiveness of football clubs

    Utilising sports psychology to increase competitiveness of football clubs

    The Grand Amsterdam
    16th February 2000
    Amsterdam, Netherlands

    The Grand Amsterdam

    Oudezijds Voorburgwal 197
    Amsterdam 1012 EX

    The Grand Amsterdam



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    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

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    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

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