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From Raw Data to Analytics Driven Outcomes
9 March 2015
From Raw Data to Analytics Driven Outcomes

Data enabled business has been the talk of the town for many years, but still many businesses have struggled to either get a truly data-led business model embedded, or even off the ground.

For those organisations who have succeeded, data led business models have not only generated new revenue lines whilst reduced risk, they have broken down business silo’s and even brought internal cultures together.

This Masterclass will bring you on an end-to-end journey covering straight forward B2B and B2C approaches.
 

Masterclass agenda

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8:30

Registration & Coffee

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9:00

Opening Remarks and Introductions

Alan Grogan

Alan Grogan, Partner, Big Data & Analytics, Advanced Capability Solutions

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9:10

Data Management Principles

• Simple Business Data Architecture
• Data Quality & Risk Management
• Introduction to Master Data Management
 

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9:50

Customer Data Analytics

• Product Analytics
• Market Analytics
• Customer Optimisation
 

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10:30

Morning Coffee

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11:00

Sales Analytics whilst managing Risk

• Risk and Cost Adjusted Customer Management
• Opportunity Spotting
• Better enabled Customer Experience through Data
 

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11:40

Big Data

• Big Data Introduction
• The Big Data Technology Stack
• The Art Of The Possible
 

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12:20

Networking Lunch

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13:30

Unstructured Data Analytics

• Unstructured data sources
• Benefits of using unstructured data
• Risks, challenges and key areas of avoidance

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14:10

Geospatial and Location Based Analytics

• The building blocks to Geographic Information Systems (GIS)
• Driving new insights through advanced mapping
• Driving Customer Experience through Location Based Analytics

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14:50

Afternoon Tea

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15:20

Surveillance Analytics

• The driving factors behind behaviour based insight
• Legalities and privacy factors
• Tools and techniques (e.g. Natural Language Processing)

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16:00

Building a data or analytics business case

• Identifying business requirements
• Setting up a proof of concept
• The argument for offshoring Analytics & Big Data

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16:40

Chairman’s Closing Remarks and Close of Day One

MSE Meeting Rooms

103a Oxford Street
London
United Kingdom

MSE Meeting Rooms

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WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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Contact SAE Media Group

UK Office
Opening Hours: 9.00 - 17.30 (local time)
SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
Website: http://www.smgconferences.com Email: events@saemediagroup.com
Registered in England - SMi Group Ltd trading as SAE Media Group




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