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CEE and CIS Card Markets and Future Payment Solutions
9 April - 10 April 2014
CEE and CIS Card Markets and Future Payment Solutions

SPECIAL PRICE FOR BANKS AND FINANCIAL INSTITUTIONS ONLY £899

Sluggish economies, challenged infrastructure, and an enduring preference for dealing in cash are just some of the challenges facing card issuers and payment solutions providers of all types across CEE and the CIS, particularly away from the major conurbations of the region. However, successful players in the market are delivering what some consumers want in the form of payment kiosks and pre-paid offerings.
 

SAE Media Group’s 9th annual CEE/CIS Card Markets and Future Payments Solutions conference will set out how the market, with a combination of the creative use of legacy and new technology is set to meet the payment needs of consumers. But how is innovation to be rewarded and are contactless and mobile payments set to remain the preserve of urban populations? Is a two tier marketplace approach set to be the strategy of choice of banks, card issuers, and new market entrants? Additionally, who are the new market entrants set to disrupt the card markets? Discover all this in Sofia in April, 2014.
 

Keynotes from outside the region will in combination with major local players set out what is to come and how to deal with the present to deliver the payment solutions that the region’s populations need.
 

FEATURED SPEAKERS

Artur Turemka

Artur Turemka

General Manager, Balkans,, Mastercard
Jon  Matonis

Jon Matonis

Executive Director, Bitcoin Foundation
Krassimira Raycheva

Krassimira Raycheva

Country Manager, Bulgaria, Visa International
Ugo Bechis

Ugo Bechis

Chairman of Cards Working Group, European Payments Council

Adam Tencza

CEE Division Manager, SIBS International
Adam Tencza

Antim Stefan Iordache

Head of Card Product Management, Banca Commercial Romana S A
Antim Stefan  Iordache

Artur Turemka

General Manager, Balkans,, Mastercard
Artur Turemka

Baris Cosan

ADC Project and Visa/Mastercard Relationship Management, Credit Europe Bank (Romania) SA
Baris Cosan

Francesco Burelli

Partner, Value Partners
Francesco  Burelli

Istvan Lengyel

Secretary General and Chief Analyst, Banking Association for Central and Eastern Europe (BACEE)
Istvan Lengyel

Jon Matonis

Executive Director, Bitcoin Foundation
Jon  Matonis

Kevin Smith

Senior Payment Services and Risk Management Advisor, Kevin Smith Consulting
Kevin Smith

Krassimira Raycheva

Country Manager, Bulgaria, Visa International
Krassimira Raycheva

Lubomir Tzekov

Chief Executive Officer, Borica-Bankservice JSC
Lubomir  Tzekov

Michael Formann

Head of Austria/Central and Eastern Europe, SWIFT
Michael Formann

Najada Xhaxha

Head of Funds Transfer and Correspondent Banking, Tirana Bank
Najada  Xhaxha

Tuuli Perkio

Vice President, MasterCard Worldwide
Tuuli Perkio

Ugo Bechis

Chairman of Cards Working Group, European Payments Council
Ugo Bechis

Conference agenda

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8:30

Registration & Coffee

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9:00

Chairman's Opening Remarks

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9:10

How will SEPA developments affect CEE countries wishing to join the Eurozone?

Ugo Bechis

Ugo Bechis, Chairman of Cards Working Group, European Payments Council

 

·         Post 1st February 2014 and the next phase for SEPA – e and m payments
·         How to deal with the problem of third party access to bank account information
·         How will the costs and benefits of alternative payment methods be assessed?
·         What can we expect from the green paper on e and m payments – can any new SEPA arrangements keep pace with change?
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9:50

Urban and rural populations; Delivering cards and payment solutions that customers will use

Najada  Xhaxha

Najada Xhaxha , Head of Funds Transfer and Correspondent Banking, Tirana Bank

 

·         Is a two-tier approach viable to capture market share in cities and elsewhere?
·         How does branding and market positioning drive card uptake?
·         How do different market segments respond to different card/payments propositions?
·         What role do benefit packages play in making products and solutions more attractive?
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10:30

Morning Coffee

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10:50

Building loyalty and market positioning for increasing long term credit cards profitability

Antim Stefan  Iordache

Antim Stefan Iordache, Head of Card Product Management, Banca Commercial Romana S A

 

·         Programs and discounts linked to credit cards
·         Campaigns to drive usage
·         Financing the rewards whilst targeting revenues increase
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11:30

How to drive innovations via contactless payments

Artur Turemka

Artur Turemka, General Manager, Balkans,, Mastercard

 

·         PayPass (BONbon Voyage) Case Study - the maturing of contactless
·         How are incentives being used effectively to drive contactless uptake?
·         What other factors will be instrumental in driving demand?
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12:10

Networking Lunch

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13:30

Managing card portfolio performance

 

·         Debit, credit and Prepaid cards: a cost revenue perspective
·         Market dynamics – managing opportunities and risks
·         Product mix and profitability optimisation

Francesco  Burelli

Francesco Burelli, Partner, Value Partners

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14:10

How will Bitcoin disrupt the future payments market topology?

Jon  Matonis

Jon Matonis, Executive Director, Bitcoin Foundation

 

·         Will comparatively low uptake of internet access and poor infrastructure stifle a Bitcoin revolution in CEE and the CIS or are there bigger hurdles to overcome?
·         For more advanced markets and urban areas are m-payments and Bitcoin a perfect match?
·         Will low-denomination, person-to-person transfers drive Bitcoin acceptance?
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14:50

Afternoon Tea

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15:10

Visa Europe next-generation payments

Krassimira Raycheva

Krassimira Raycheva, Country Manager, Bulgaria, Visa International

 

·         An exploration of the vision of future payment solutions to meet consumers’ demands
·         Enable new retail models by making it possible to pay using any device, for any value, across any channel, in any place, at any time
·         How governments, retailers and consumers can benefit from the electronic payments in order to improve and enrich the consumer experience
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15:50

Contactless payment implementations in Romania

Baris Cosan

Baris Cosan, ADC Project and Visa/Mastercard Relationship Management, Credit Europe Bank (Romania) SA

 

·         Case Study : Credit Europe Bank MasterCard PayPass issuing & acquiring implementation- challenges & decisions in the grey areas
·         Theory vs. practice: Problems arising from implementations as a result of market conditions and customer behaviour in the CEE market
·         The cost of contactless and other new implementations and which player or players will be the payers? Is the invisible hand of the market going to create a new mover?
·         Is the real struggle between interfaces & products or against cash!
·         Identifying possible future market choices?
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16:30

Chairman’s Closing Remarks and Close of Day One

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9:00

Registration & Coffee

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9:25

Chairman's Opening Remarks

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9:30

The evolution of the consumer landscape and how demand is changing for payments solutions

Istvan Lengyel

Istvan Lengyel, Secretary General and Chief Analyst, Banking Association for Central and Eastern Europe (BACEE)

·         What does research tell us about how consumers view potential payment methods?
·         What are consumers looking for in the payment solutions of the future?
·         What do the results tell us about how the payments market needs to adapt to engage with consumers?
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10:10

Interoperable payment systems - value and innovation catalysers for banks

  • SIBS on managing interoperable payment systems and bringing benefits to the banks
  • Borica-Bankservice on driving Bulgaria to cutting-edge payments innovation

     

  • Adam Tencza

    Adam Tencza, CEE Division Manager, SIBS International

    Lubomir  Tzekov

    Lubomir Tzekov, Chief Executive Officer, Borica-Bankservice JSC

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    10:50

    Morning Coffee

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    11:10

    Will contactless ever take off in CEE or the CIS? Is the answer to wait for m-payments?

     

    ·         Is the retail market environment in the CEE just too fragmented for the cost of contactless infrastructure ever to be economically viable?
    ·         How long will infrastructure requirements hinder the take up of new payment solutions offerings?
    ·         The uptake of NFC terminals and who should pay for them, merchant or card issuer?

    Francesco  Burelli

    Francesco Burelli, Partner, Value Partners

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    11:50

    SWIFT Payments and Cash Management: Not only for banks…

    Michael Formann

    Michael Formann, Head of Austria/Central and Eastern Europe, SWIFT

     

    ·         Cloud-based corporate access solution: Alliance LITE2
    ·         How to route payments: SWIFTRef Directories for corporates and banks
    ·         EMIR and Dodd Frank Compliance: LEI vs. CICI
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    12:30

    Networking Lunch

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    13:40

    European payments business insights and update

    Kevin Smith

    Kevin Smith, Senior Payment Services and Risk Management Advisor, Kevin Smith Consulting

     

    • Key trends in the payments business
    • Understanding and managing risk
    • Risk management as a business enabler
    • Business development opportunities, including emerging payment options, Person-to-Person, etc.
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    14:20

    Using Big Data to identify consumers’ payment journey from cash to cards

    Tuuli Perkio

    Tuuli Perkio, Vice President, MasterCard Worldwide

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    15:00

    Chairman’s Closing Remarks

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    15:05

    Afternoon Tea

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    15:30

    Close of Day Two


    CEE Division Manager
    SIBS International
    Head of Card Product Management
    Banca Commercial Romana S A
    General Manager, Balkans,
    Mastercard
    ADC Project and Visa/Mastercard Relationship Management
    Credit Europe Bank (Romania) SA
    Partner
    Value Partners
    Secretary General and Chief Analyst
    Banking Association for Central and Eastern Europe (BACEE)
    Executive Director
    Bitcoin Foundation
    Senior Payment Services and Risk Management Advisor
    Kevin Smith Consulting
    Country Manager, Bulgaria
    Visa International
    Chief Executive Officer
    Borica-Bankservice JSC
    Head of Austria/Central and Eastern Europe
    SWIFT
    Head of Funds Transfer and Correspondent Banking
    Tirana Bank
    Vice President
    MasterCard Worldwide
    Chairman of Cards Working Group
    European Payments Council

    Sheraton Sofia Hotel Balkan

    5 Sveta Nedelya Square
    Sofia 1000
    Bulgaria

    Sheraton Sofia Hotel Balkan

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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