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Scandinavian Card Markets
30 January - 31 January 2002
Scandinavian Card Markets
Following the success of last year’s conference, SAE Media Group returns to Stockholm for an even bigger and better event. Find out why the Scandinavian card market is one of the most developed in the world and what opportunities you can take advantage of. We will also give you insights into the strategic direction local banks are taking.

Packed with interactive presentations, our in-depth programme covers the hot topics that everyone is talking about. As well as meeting key bank representatives, you will also get the chance to network with executives from Europay, Danish Bankers Association, Union Bank of Norway, Logica and many more.

Our leading speakers include:

· Jan Olof Brunila, Head of Business Development in Card & Payment Systems, Swedbank will give an overview of the Scandinavian Card Markets.

· Carlos Rodriguez, General Manager, Nordic Countries, Europay International, will discuss the key factors in building profitable Nordic card propositions.

· Eirik Harildstat, Product Manager for Debit cards, Union Bank of Norway will discuss the benefits and pitfalls of debit and credit cards, new products and what the future holds.

· Lutz Martiny, Chairperson, European Smart Card Industry Association will present on the E-Europe Smart Card Initiative.

Last year’s event was a big success and we think that this year will be even more popular.

Conference agenda

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8:30

Registration and Coffee

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9:00

Introduction and welcome from workshop leader

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9:30

EMV Concepts and objectives

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10:30

Morning Coffee

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10:50

Functional Coverage

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11:30

EMV marketing opportunities

  • Case Studies
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    12:15

    Lunch

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    14:00

    Migration impacts

  • Issuing part
  • Acquiring part
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    15:30

    Afternoon Tea

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    15:50

    Strategy of migration

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    16:50

    Success Key Factors

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    17:30

    Close of workshop

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    8:30

    Registration and Coffee

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    9:00

    Chairman's Opening Remarks

    Peter Welch

    Peter Welch, Editor ECR Yearbooks, European Card Review

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    9:10

    OVERVIEW OF THE SCANDINAVIAN CARD MARKETS

    Jan-Olof Brunila

    Jan-Olof Brunila, Director, Strategic Development, Swedbank - FöreningsSparbanken)

  • Major challenges and limitations for issuers and acquirers within the Scandinavian card markets in a faster changing world
  • Growth opportunities in an increasingly competitive domain
  • Innovative strategies to reach the markets
  • Opportunities and threats to the card business participants
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    9:40

    THE SCANDINAVIAN CARD MARKET

    Carlos Rodriguez

    Carlos Rodriguez, General Manager, Nordic Countries, Europay International

  • Scandinavian card market trends
  • Key success factors for building profitable Nordic card propositions
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    10:20

    THE DANISH CARD MARKET

    Bo Madsen

    Bo Madsen, Division Manager, Danish Bankers Association

  • Legal problems
  • Consumer regulations
  • Current issuance of cards – expensive opportunities
  • New technology – what has been implemented and how will it affect the market
  • Overall development in Denmark
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    11:00

    Morning Coffee

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    11:20

    OVERVIEW OF THE LATVIAN CARD MARKETS

    Evalds Truksans

    Evalds Truksans, Managing Director, BankServiss (Latvia)

  • Major challenges and limitations for card issuers within the Latvian card markets
  • Assessing the growth opportunities in the Latvian card markets with an ever increasingly competitive cards market
  • Innovative strategies for the cards markets in the Nordic region
  • An assessment of future trends in the market
  • What will be the future shape of the market: opportunities and threats
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    12:00

    INDEPENDENT SERVICE PROVIDERS AND CARD PROCESSING

    Sergejs Marjasovs

    Sergejs Marjasovs, Director, Baltic Card Center

  • An overview of the card processing market
  • The development of card processing services within the Baltics
  • Current technological and business developments within card processing
  • How to apply these techniques to develop the market further
  • Future predictions
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    12:20

    FULLY REALISING THE BENEFITS OF SMART CARDS

    John Berns

    John Berns, Head of Business Development, Xansa

  • EMV - finally a global infrastructure
  • Payments/Identification/e-trust and loyalty
  • Lessons learnt from other markets
  • Beyond EMV - future opportunities
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    13:20

    Lunch

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    14:20

    BEYOND EMV - DISCOVERING MULTIPLE APPLICATIONS

    Ian Povey

    Ian Povey, Director, Strategy Consulting, EDS

  • Smart cards across the sectors
  • Drivers of change
  • Challenges and their lessons
  • Addressing the commercial debate
  • The need for new business models
  • Opportunities and case studies
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    15:00

    COMBI CARDS IN PUBLIC TRANSPORT

    Caj Holm

    Caj Holm, Project Manager, Traficon

  • Why Combi cards?
  • Validation and evaluation results
  • Lessons learned – The Finnish experience
  • Future challenges
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    15:30

    DEBIT CARDS VS CREDIT CARDS

    Eirik Harildstad

    Eirik Harildstad, Product Manager, Debit Cards, Union Bank of Norway

  • Why debit cards are more popular than credit cards in Norway – a review
  • An analysis of benefits and drawbacks of each type of card
  • The advent of new products and their impact on credit and debit cards
  • Where does the future lie?
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    16:00

    Afternoon Tea

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    16:20

    CARD PROCESSING

    Stefan Bognäs

    Stefan Bognäs, Head of Client and Business Development, Centralen för Elektroniska Korttransaktioner CEK AB

  • An overview of the card processing market
  • The development of card processing services within Sweden
  • Current technological and business developments within card processing
  • Future predictions
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    17:00

    CASH IS STILL KING IN THE WORLD OF CARDS AND E-BANKING

    Gunnar Enroth

    Gunnar Enroth, Strategic Development Director, BANQIT

  • Cash volume is growing in every country
  • Cash handling costs a fortune for banks and retailers
  • Cards is only one option to cut the cost
  • New technology - another option for efficient cash handling
  • Time to move cash handling to infrastructure
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    17:40

    Chairman's Closing Remarks and Close of Day One

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    8:30

    Re-registration and Coffee

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    9:00

    Chairman's Opening Remarks

    Richard Crookston

    Richard Crookston, Head of Solutions Marketing, ACI Worldwide

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    9:10

    OVERVIEW OF THE SCANDINAVIAN CARD MARKETS

    Espen Tranoy

    Espen Tranoy, Partner, Creatis

  • Exploring challenges and limitations for card issuers within the Scandinavian card markets
  • Assessing the growth opportunities in the Scandinavian card markets with an ever increasingly competitive cards market
  • Innovative strategies for the cards markets
  • Considering the future shape of market opportunities
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    9:40

    THE NORDIC CARD MARKETS IN A EUROPEAN CONTEXT

    Peter Welch

    Peter Welch, Editor ECR Yearbooks, European Card Review

  • Context: the wider European market
  • Characteristics of the Nordic markets
  • High levels of card use
  • Innovation in products and services
  • Early adopters of new technologies
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    10:20

    THE CHANGING FACE OF THE CARD MARKETS

    Daniel Cardona

    Daniel Cardona, Development Director, Accept Card, Gjensidige NOR Sparebank (Norway)

  • Overview of the Norwegian credit card market
  • Accept Card, Norway’s leading credit card issuer
  • Co-branding and private labels, opportunities and challenges
  • Product innovations and Internet banking on credit cards
  • Future developments and challenges in the market
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    11:00

    Morning Coffee

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    11:20

    SECURE INTERNET TRANSACTIONS

    Kristian Mortensen

    Kristian Mortensen, Country Manager, Card Tech Limited

  • The Classical World
  • The Virtual World
  • Security in the Virtual World
  • Cardholder Protection
  • Merchant Protection
  • Using technology to build a clean solution
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    12:00

    E-EUROPE SMART CARD INITIATIVE

    Lutz Martiny

    Lutz Martiny, Chairman, European Smart Card Industry Association, co-chairman of eEurope Smart Cards Initiative

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    12:40

    Lunch

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    13:40

    MULTIPLE APPLICATION SMART CARDS

    Paul Gribbon

    Paul Gribbon, Senior Solutions Consultant, Logica

  • Leveraging the EMV investment
  • Developments in smart cards for payments
  • How to manage multiple services on a single card – pre and post issuance
  • Issues and challenges facing the multiple application provider
  • Is your business ready?
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    14:20

    OVERVIEW OF NORDIC EMV AND PKI STRATEGIES

    Tapio Vailahti

    Tapio Vailahti, Vice President, Head of Product Marketing, Setec

  • Role of the smart banking cards in the various electronic distribution channels such as mobile and digital- tv networks and Internet
  • Is there a need for security evaluations for smart card platforms and applications - case example
  • Selected case studies of EMV & PKI schemes in Finland, Sweden, Denmark and Norway
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    15:00

    ELECTRONIC INFRASTRUCURE AND SMART CARDS

    Susanne Broennum

    Susanne Broennum, EMV Migration Manager, PBS

  • Discussing the latest development in Denmark
  • Overview of the steps necessary towards establishing a smart card infrastructure
  • Entering a new domain/market
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    15:40

    Afternoon Tea

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    16:00

    ELECTRONIC INFRASTRUCTURE AND SMART CARDS

    Richard Crookston

    Richard Crookston, Head of Solutions Marketing, ACI Worldwide

  • Overview establishing electronic infrastructure upon smart cards
  • Provision of more electronic services to customers
  • Entering a new domain/market
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    16:30

    MULTI CHANNEL CARD PAYMENTS

    Magnus Karlsson, Sales Director, Entra Group

    Magnus Karlsson, Sales Director, Entra Group, and, Richard Dagskold, Sales Director, Entra Group

  • Market trends and initiatives
  • Card payment infrastructure
  • Micro/macro payments
  • Delivery channels of the future
  • Case study
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    17:00

    Chairman's Closing Remarks and Close of Conference

    Workshops

    Radisson SAS Royal Viking Hotel

    Vasagatan 1
    PO Box 234
    Stockholm S 101 24
    Sweden

    Radisson SAS Royal Viking Hotel

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
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