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Social Media in the Defence & Military Sector
20 November - 21 November 2019
Social Media in the Defence & Military Sector

SAE Media Group is proud to present the 9th annual Social Media in the Defence and Military Sector conference, taking place on the 20th and 21st November in London, United Kingdom.

Social Media has become an increasingly vital tool for the Armed Forces in the 21st Century. Not only in order to reach out to a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. What soldiers, airmen, and sailors post online can be crucial to winning the hearts and minds of local populations, weakening the enemy’s narrative, and as an instrument in the proliferation of cyber warfare. This year's conference will focus on cyber defence, operational use of social media, individual nations' and organisations' social media campaigns, open-source intelligence gathering, and much more!

FEATURED SPEAKERS

Brigadier General Ivan Caruso

Brigadier General Ivan Caruso

Commander, Italian Army Special Forces Command, Italian MoD
Colonel Paul Haverstick

Colonel Paul Haverstick

Acting Director, Defense Media Activity, Office of the Secretary of Defense (OSD), US DoD
Dr Aleksandra Nesic

Dr Aleksandra Nesic

Visiting Professor , Joint Special Operations University, USSOCOM
Lamberto Martinello

Lamberto Martinello

Communication Campaigns, Leonardo
Lucy Ellis

Lucy Ellis

Communications Advisor, Canadian Department of National Defense
Matthew Clarke

Matthew Clarke

Head of Digital Strategy, UK MoD

Brigadier General Ivan Caruso

Commander, Italian Army Special Forces Command, Italian MoD
Brigadier General Ivan Caruso

Colonel Allen Herritage

Director, Public Affairs, Air Combat Command, USAF
Colonel Allen Herritage

Colonel Christopher MacGregor

Assistant Head, Army Media & Communications, British Army
Colonel Christopher MacGregor

Colonel Paul Haverstick

Acting Director, Defense Media Activity, Office of the Secretary of Defense (OSD), US DoD
Colonel Paul Haverstick

Comissioner Dirk Von Holleben

Press and Information Staff - Bundeswehr Social media, German MoD
Comissioner Dirk Von Holleben

Commander Ward De Grieve

Strategic Communications advisor, Belgian Navy
Commander Ward De Grieve

Dr Aleksandra Nesic

Visiting Professor , Joint Special Operations University, USSOCOM
Dr Aleksandra Nesic

Fredrik Johnsen

Communications Advisor, Norwegian National Security Authority
Fredrik Johnsen

Klisman Murati

Director, Pangaea Wire
Klisman Murati

Lamberto Martinello

Communication Campaigns, Leonardo
Lamberto Martinello

Lieutenant Colonel Paulo Onofre Silva de Sousa

Brazilian Army Social Media Coordinator, Brazilian Army
Lieutenant Colonel Paulo Onofre Silva de Sousa

Lucy Ellis

Communications Advisor, Canadian Department of National Defense
Lucy Ellis

Major David Bergman

PhD-candidate in Military Psychology at the Swedish Defence University and fellow of the Royal Academy of War Sciences, Swedish Armed Forces
Major David Bergman

Major Laurence Roche

Press Officer, British Army, Defence Academy of the United Kingdom
Major Laurence Roche

Mark Gunning

Digital Campaigns, UK, Leonardo
Mark Gunning

Matthew Clarke

Head of Digital Strategy, UK MoD
Matthew Clarke

Mr Luca Lamorte

Social Media Manager, IOM
Mr Luca Lamorte

Pat O'Connor

Managing Director, VRAI
Pat  O'Connor

Rachael Clamp

Leadership Team, Women in Defence UK
Rachael Clamp

Rebecca Dahl

Deputy Spokesperson, EU NAVFOR Operation ATALANTA
Rebecca Dahl

Steven Mehringer

International Communications Advisor, (Formerly NATO Head of Communications)
Steven Mehringer

sponsors

Conference agenda

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8:30

Registration & Coffee

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9:00

Workshop Leader's Opening Remarks

Pat O'Connor

Pat O'Connor, Managing Director, VRAI

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9:15

An overview of VR & AR

Pat O'Connor

Pat O'Connor, Managing Director, VRAI

  • The differences between AR & VR
  • What each technology does best
  • Hardware and Software required
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    10:00

    Identifying your use cases - Why VR & AR works for you

    Pat O'Connor

    Pat O'Connor, Managing Director, VRAI

  • Marketing & Recruitment
  • Internal communications
  • Training
  • Culture change & innovation
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    10:30

    Morning Coffee and Networking

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    11:00

    Developing your concept

    Pat O'Connor

    Pat O'Connor, Managing Director, VRAI

  • What is the objective of this communication campaign?
  • Who are you targeting?
  • What are the key messages?
  • Will this reach my target audience?
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    11:45

    Content Creation Options

    Pat O'Connor

    Pat O'Connor, Managing Director, VRAI

  • Virtual Reality
  • Immersive Video
  • Interactive Apps
  • Augmented Reality

     

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    12:15

    Create a PR 'Buzz' about your VR/AR content

    Pat O'Connor

    Pat O'Connor, Managing Director, VRAI

  • Print media
  • Broadcast
  • Social media
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    12:30

    Workshop Leader's Closing Remarks

    Pat O'Connor

    Pat O'Connor, Managing Director, VRAI

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    13:00

    Registration

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    13:15

    Workshop Leader Opening Remarks

    Steven Mehringer

    Steven Mehringer, Digital Transformation, SME, FormerlyNATO

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    13:30

    The Single, Simple Key for Effective Communications

    Steven Mehringer

    Steven Mehringer, Digital Transformation, SME, FormerlyNATO

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    14:15

    The Right and Wrong Steps Towards Digital Transformation

    Steven Mehringer

    Steven Mehringer, Digital Transformation, SME, FormerlyNATO

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    15:00

    Afternoon Tea

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    15:15

    The Future of Communications is Coming Faster Than You Think

    Steven Mehringer

    Steven Mehringer, Digital Transformation, SME, FormerlyNATO

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    16:00

    Group Discussion - Surveillance for sale: The Crossroads of privacy and Government communications

    Steven Mehringer

    Steven Mehringer, Digital Transformation, SME, FormerlyNATO

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    16:45

    Closing Remarks and Questions

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    17:00

    End of Workshop

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    8:00

    Registration & Coffee

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    8:50

    Chairman's Opening Remarks

    Major Laurence Roche

    Major Laurence Roche, Press Officer, British Army, Defence Academy of the United Kingdom

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    9:00

    Furthering Community Engagement between High-Level Leadership and the Public

    Colonel Paul Haverstick

    Colonel Paul Haverstick, Acting Director, Defense Media Activity, Office of the Secretary of Defense (OSD), US DoD

  • Highlighting strategic-level decisions to make them available and understood by targeted audiences
  • Personalizing the message delivered via integrated platforms
  • Analysing strategy to increase reach and social engagement
  • Gathering intelligence and listening to audience responses
  • Maintain audience to shape future engagements
     
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    9:40

    How to be Great at Digital Communications – The MoD’s digital journey

    Matthew Clarke

    Matthew Clarke, Head of Digital Strategy, UK MoD

  • Digital planning and strategy development
  • Content, distribution and measurement
  • How to engage with your audience on digital and social
  • Benchmarking digital performance
  • What does digital great look like?
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    10:20

    Morning Coffee

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    10:50

    Fighting with Facts – The British Army

    Colonel Christopher MacGregor

    Colonel Christopher MacGregor, Assistant Head, Army Media & Communications, British Army

  • Context – Trust and misinformation
  • Story so far – Telling the Army’s story through external social media
  • Culture is king – Trust is our currency
  • The way ahead – Building knowledge through enterprise social networks and fighting with facts
     
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    11:30

    The Impact of Social Media to Support Regional Campaigns

  • Company’s social media strategy
  • Social media to support communication campaigns
  • Success story: Leonardo in the UK
     
  • Lamberto Martinello

    Lamberto Martinello, Communication Campaigns, Leonardo

    Mark Gunning

    Mark Gunning, Digital Campaigns, UK, Leonardo

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    12:10

    The Brazilian Army Social Media Strategies

    Lieutenant Colonel Paulo Onofre Silva de Sousa

    Lieutenant Colonel Paulo Onofre Silva de Sousa, Brazilian Army Social Media Coordinator, Brazilian Army

  • Language to best engage
  • Max, our AI social media bot
  • Be different on each social media
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    12:50

    Networking Lunch

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    13:50

    Thinking Differently About Communicating

    Colonel Allen Herritage

    Colonel Allen Herritage, Director, Public Affairs, Air Combat Command, USAF

  • Social stalwarts like Facebook/Twitter don’t reach age of most military
  • Senior Leaders settle into comfort zones of communication if not pushed
  • The military has not tapped into Gaming as a communication tool
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    14:30

    How the Bundeswehr is Employing Social Media to Boost Recruitment in 2019

    Comissioner Dirk Von Holleben

    Comissioner Dirk Von Holleben, Press and Information Staff - Bundeswehr Social media, German MoD

  • An insight into the latest developments in the Bundeswehr’s recruitment strategies
  • The recruits: the success of the world’s first YouTube series for recruiting
  • Chatbots: how we use chatbots for storytelling and recruiting
     
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    15:10

    How the Canadian Armed Forces are Achieving True Social Engagement Through Social Media

    Lucy Ellis

    Lucy Ellis, Communications Advisor, Canadian Department of National Defense

  • Keeping the focus on people: finding an emotional hook
  • Building connections with domestic and international audiences
  • Utilising a wide range of models, platforms and social media initiatives
     
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    15:50

    Afternoon Tea

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    16:20

    Women in Defence UK: Strategically growing and engaging

    Rachael Clamp

    Rachael Clamp, Leadership Team, Women in Defence UK

  • Promoting your personality
  • Social media is not easy
  • Taking advantage of social media reach
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    17:00

    Lessons from the Enemy: what we can learn from ISIS and how we win hearts and minds in this new age?

    Klisman Murati

    Klisman Murati, Director, Pangaea Wire

  • What lessons can we learn from the strategy ISIS and other groups use online
  • Breaking down the demographic so we know what we want to achieve with who
  • Social media as a tool not a silver bullet: how perception needs backing up
     
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    17:40

    Chairman’s Closing Remarks and Close of Day One

    Major Laurence Roche

    Major Laurence Roche, Press Officer, British Army, Defence Academy of the United Kingdom

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    8:15

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Major Laurence Roche

    Major Laurence Roche, Press Officer, British Army, Defence Academy of the United Kingdom

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    9:10

    Mutual Support Between the PSYOPS and Special Operations Forces

    Brigadier General Ivan Caruso

    Brigadier General Ivan Caruso, Commander, Italian Army Special Forces Command, Italian MoD

  • Can PSYOPS be used in support of SOF?
  • Can SOF be usefully used in support of PSYOPS?
  • The alternative way: the Italian Solution (Job)
     
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    9:50

    Operationalizing the Science of the Human Domain for Effective Global Engagement - the US Special Operations Forces (SOF) Approach

    Dr Aleksandra Nesic

    Dr Aleksandra Nesic, Visiting Professor , Joint Special Operations University, USSOCOM

  • Leveraging Big & Thick Data to Analyse Human Geography and Behaviour
  • How US SOF navigate a kaleidoscope of complex psycho-social and cultural landscapes
  • Brief overview of field research and operational examples – stories from the field
  • Ongoing Research with USSOCOM, DARPA, and the British Army
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    10:30

    Morning Coffee

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    11:00

    Social Media: A Tool for a Component Commander?

    Commander Ward De Grieve

    Commander Ward De Grieve, Strategic Communications advisor, Belgian Navy

  • As commander of the Navy, the Admiral must make sure his messages reach the right audiences – how can this be done effectively?
  • Are Social Media the right tools to achieve his goals? Does size matter in this case?
  • Highlighting the importance of developing a rigorous strategy and methodology
     
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    11:40

    A Media Challenge: change of command and relocation of a Headquarters during a running operation

    Rebecca Dahl

    Rebecca Dahl, Deputy Spokesperson, EU NAVFOR Operation ATALANTA

  • What is Operation Atalanta?
  • How Atalanta’s Media team dealt with piracy actions
  • How was planned the change of command and relocation of a HQ from a media perspective
  • Lesson Learned and Media strategy for Operation Atalanta
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    12:20

    Networking Lunch

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    13:20

    The Importance of Social Media Listening

    Mr Luca Lamorte

    Mr Luca Lamorte, Social Media Manager, IOM

  • Online Engagement and PR crises
  • Silence vs Engagement
  • How to manage conflict on Social Media
     
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    14:00

    The Future of Communications

    Steven Mehringer

    Steven Mehringer, International Communications Advisor, (Formerly NATO Head of Communications)

  • Digital transformations and the future of communications
  • Preparing for AI
  • Negotiating an increasingly complicated communications landscape
  • Communications and large scale international organisations
     
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    14:40

    Afternoon Tea

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    15:10

    Combating False Narratives in Defence Discussion

    Major David Bergman

    Major David Bergman, PhD-candidate in Military Psychology at the Swedish Defence University and fellow of the Royal Academy of War Sciences, Swedish Armed Forces

  • "Trolls vs Elves" - fighting disinformation in the public social media discussion
  • Case studies in hijacked defence narratives and their effect
  • "So what?" - The future Stratcom-environment
     
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    15:50

    Crisis Communications: Mitigating Cyber Incidents

    Fredrik Johnsen

    Fredrik Johnsen, Communications Advisor, Norwegian National Security Authority

  • Crisis Communications: Mitigating Cyber Incidents
  • Providing support to counter-adversarial information activity
  • Cyber crisis communications best practices
  • Case study
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    16:30

    Chairman’s Closing Remarks and Close of Day Two

    Major Laurence Roche

    Major Laurence Roche, Press Officer, British Army, Defence Academy of the United Kingdom


    Commander, Italian Army Special Forces Command
    Italian MoD
    Director, Public Affairs, Air Combat Command
    USAF
    Assistant Head, Army Media & Communications
    British Army
    Acting Director
    Defense Media Activity, Office of the Secretary of Defense (OSD), US DoD
    Press and Information Staff - Bundeswehr Social media
    German MoD
    Strategic Communications advisor
    Belgian Navy
    Visiting Professor
    Joint Special Operations University, USSOCOM
    Communications Advisor
    Norwegian National Security Authority
    Director
    Pangaea Wire
    Communication Campaigns
    Leonardo
    Brazilian Army Social Media Coordinator
    Brazilian Army
    Communications Advisor
    Canadian Department of National Defense
    PhD-candidate in Military Psychology at the Swedish Defence University and fellow of the Royal Academy of War Sciences
    Swedish Armed Forces
    Press Officer, British Army
    Defence Academy of the United Kingdom
    Digital Campaigns, UK
    Leonardo
    Head of Digital Strategy
    UK MoD
    Social Media Manager
    IOM
    Managing Director
    VRAI
    Leadership Team
    Women in Defence UK
    Deputy Spokesperson
    EU NAVFOR Operation ATALANTA
    International Communications Advisor
    (Formerly NATO Head of Communications)

    Sponsors and Exhibitors

    Supporting Media Partners

    Workshops

    AUDIENCE ENGAGEMENT THROUGH VIRTUAL REALITY (VR)

    AUDIENCE ENGAGEMENT THROUGH VIRTUAL REALITY (VR)

    Holiday Inn Kensington Forum
    19 November 2019
    London, United Kingdom

    DIGITAL TRANSFORMATION IN GOVERNMENT COMMUNICATIONS

    DIGITAL TRANSFORMATION IN GOVERNMENT COMMUNICATIONS

    Holiday Inn Kensington Forum
    19 November 2019
    London, United Kingdom

    VENUE

    Holiday Inn Kensington Forum

    97 Cromwell Road , London, United Kingdom

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

    A number of our clients have been approached by third party organisations offering to book hotel rooms. We would advise that you do not book through them as they are not representing the SMi Group. SMi Group books all hotel rooms directly. If you are approached by a third party organisation then please contact us before making any bookings. If you have already booked a hotel room using a third party organisation, we would highly recommend contacting the hotel you were booked into to ensure a booking has been made for you. We would also advise you to please check the terms and conditions of the booking carefully.
    HOTEL BOOKING FORM

    2019 Brochure

    Download

    An Interview with Steven Mehringer, Head of Communications Services, NATO

    Download

    Speaker Interview with Klisman Murati, Director, Pangaea Wire

    Download

    Speaker Interview with Commander Ward De Grieve, Strategic Communication Advisor, Belgian Navy

    Download

    Speaker Interview with Lucy Ellis, Senior Communication Advisor, Canadian MoD

    Download

    Speaker Interview with Dr Luca Lamorte, IOM

    Download

    Past Attendees List

    Download

    Sponsors and Exhibitors


    Imprint Social

    Sponsors and Exhibitors
    https://imprint-social.com/

    Imprint Social: Spread Your Word

    Imprint specializes in strategic campaigns on social and digital networks. Sophisticated discourse monitoring and technology, coupled with psychology-driven insights, enable us to craft precise messaging on behalf of our clients, which include multinational corporations, government organizations and non-profit causes. Using human engagement, we deliver your message to online opinion formers, who in turn amplify it to millions of social media users in the most relevant audiences, for a real, lasting impact.


    Media Partners


    Airforce Technologies

    Supporting Media Partners
    http://www.Airforce-technology.com

    Used daily as means of creating partnerships and as a point of reference by professionals within the air force industry, this comprehensive resource supplies the latest news releases, detailed information on industry projects, white papers, event information and a thorough breakdown of products and services.


    TopSEOs

    Supporting Media Partners
    http://www.topseosglobal.com/

    The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.


    Visibility Magazine

    Supporting Media Partners
    http://www.visibilitymagazineintl.com

    Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.


    Defence and Security Alert

    Supporting Media Partners
    http://www.dsalert.org

    Defence and Security Alert (DSA) is the first and only ISO 9001:2015 certified, world-class monthly Indian magazine in defence and security journalism. Covering a strictly research based spectrum of dynamic scenarios in India and challenging horizons beyond national borders, DSA is the only Indian defence magazine available on the intranets of Indian Air Force (IAF) and Border Security Force (BSF). DSA is an ideal platform in this domain to showcase your products, services and cutting-edge technologies. DSA is very extensively circulated among key policy and decision makers in the federal and 28 state governments and corporate world in India and worldwide through print and online editions.


    Aviation News

    Supporting Media Partners
    http://www.aviation-news.co.uk/

    As Britain’s longest established monthly aviation journal, Aviation News is renowned for providing the best coverage of every branch of aviation. Now incorporating Classic Aircraft, each issue features the latest news and in-depth features, plus firsthand accounts from pilots putting you in the cockpit. Covering both modern military and civil aircraft, as well as classic types from yesteryear, it features subjects from World War Two, through the Cold War years to present day. Aviation News brings you the past, present and future of flight.


    ARMSCOM.net

    Supporting Media Partners
    http://www.armscom.net

    ARMSCOM.net is a B2B /B2G platform for brokers of military goods. ARMSCOM.net is dedicated for Aerospace and Defense Industry with database containing more than 4000 companies and 3400 defense industrial sectors. Add Company and Products Profiles. For more information e-mail: armscom.net@gmail.com or visit http://www.armscom.net, tel.: + 372 816 946 77


    Social Media Examiner

    Supporting Media Partners
    http://www.socialmediaexaminer.com

    The world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales. Social Media Examiner hosts the popular Social Media Marketing Podcast and the industry's leading physical conference, Social Media Marketing World - http://www.socialmediaexaminer.com


    Army Technology

    Supporting Media Partners
    http://www.army-technology.com

    Army-technology.com brings you up-to-date international news and features on the defence industry, covering military projects, trends, products, services and more in the army sector. With a team of journalists around the world, army-technology.com, along with sister sites naval-technology.com and airforce-technology.com, is the only business service that focuses on the technologies required by military personnel and companies working in this important field. When you combine this with one of the most comprehensive and detailed listings of military equipment suppliers, products and services, free white paper downloads and company press releases, you see why army-technology.com is the key point of reference for the defence industry.


    21st Century Asian Arms Race

    Supporting Media Partners
    https://21stcenturyasianarmsrace.com/

    21st Century Asian Arms Race (21AAR) is an online resource for conflict and security related information specific to Eurasia. 21AAR's editorial style and open source approach to gathering public intelligence ensures a unique and independent presentation of events in real-time.


    Armada International

    Supporting Media Partners
    http://armadainternational.com

    ARMADA INTERNATIONAL is leading defence magazine which reports on and analyses defence systems, equipment and technology. Together with its Compendium supplements, ARMADA provides defence planners in the militaries, in government, in procurement and in the defence industry itself with the information they need to plan their strategies.


    Military Systems and Technology

    Supporting Media Partners
    http://www.militarysystems-tech.com

    Military Systems & Technology is a comprehensive web portal, design agency and publication designed for the International Defence & Aerospace Industry. It is a source of daily information for Manufacturers, OEM’S, System Integrators and Contractors. We even have Government & Military Readers. The portal encompasses all aspects of Military equipment, technology, design and services. www.militarysystems-tech.com info@militarysystems-tech.com +44 (0)1392 881545


    Homeland Security Research Corporation

    Supporting Media Partners
    http://www.homelandsecurityresearch.com

    HSRC provides premium off-the-shelf market reports on present and emerging technologies and industry expertise, enabling global clients to gain time-critical insight into business opportunities. All reports include in-depth information and analysis of emerging markets, technologies, and industries broken down by geography, market, vertical, technology, product, and revenue stream. Our reports support Homeland Security & Public Safety communities worldwide in their strategic decision-making process, providing up-to-date market knowledge, analysis, and insights. HSRC offers customized research services geared towards providing our clients with clear, actionable recommendations designed to empower decision-making and to help exploit emerging opportunities in the market. The customized research services provide a deep analysis of specific markets and eco-systems, target geographies, strategic segments and verticals, competitor analysis and technological benchmarks. The custom research services are provided as an ad hoc assignment or as an ongoing service.


    Asian Military Review

    Supporting Media Partners
    http://www.asianmilitaryreview.com/

    Asian Military Review is ABC audited publication, read & discussed by key decision makers & advisors to Asia Pacific militaries. Published since 1993 it’s widely recognised as authoritative provider of unbiased & objective information to Asian military. Editorial content comprises capability analysis, special reports & relevant news coverage from the region. AMR provides information, opinion & facts allowing military professionals to track & understand defence developments worldwide, concerning equipment, training, organisation & doctrine issues. The magazine is a proven source keeping military professionals up to date on national & international defence & security issues.


    Combat Aircraft magazine

    Supporting Media Partners
    http://www.combataircraft.net

    With in-depth editorial coverage alongside the finest imagery from the world’s foremost aviation photographers, Combat Aircraft is America’s best-selling military aviation magazine. With thought-provoking opinion pieces, detailed information and rare archive imagery, Combat Aircraft is your one-stop-source of military aviation news and features from across the globe. Visit www.combataircraft.net for more information.


    Defense Conferences

    Supporting Media Partners
    https://marketanalysis.com

    Market Research Media Ltd, a leading market research firm, provides comprehensive market research reports and forecasts to assist governmental and corporate decision makers understand the dynamics of world’s technology markets. Fortune 500 companies, US Congress and EU government bodies rely on our strategic insights.


    AirForces Monthly

    Supporting Media Partners
    http://www.airforcesmonthly.com

    AirForces Monthly magazine is devoted to modern military aircraft and their air arms, it provides the best military aviation news coverage from its global network of correspondents and is essential reading for anyone seeking a well-informed view. AirForces Monthly has built up a formidable reputation worldwide by reporting from places not generally covered by other military magazines.


    Social Media Portal

    Supporting Media Partners
    http://www.socialmediaportal.com

    The Social Media Portal (SMP) is a global news and information directory. Showcasing social media and related technology its free resources benefits academics, analysts, advertisers, businesses, marketers, PRs, researchers etc. Add your apps, blogs, press releases, campaigns, research, events and more for free. Keep up-to-date @smponline.


    ASD MEDIA

    Supporting Media Partners
    http://www.asd-network.com

    Professionals in the Aerospace & Defence market use the ASD Media internet platforms to:
    • Be informed on the latest market developments; www.asd-network.com
    • Find the latest business news; www.asd-network.com
    • Find the upcoming events; www.asd-network.com
    • Find companies and organizations; www.asdsource.com
    • Distribute news globally. www.asdwire.com
    The ASD Media platforms are well known and used intensively, your company is able to benefit from these large numbers of users. Be informed with ASD-Network; Create exposure for your company with ASDSource, distribute your news with ASDWire or advertise with us, build your brand and increase traffic to your company’s website.

    For more detailed information please contact with: ASD MEDIA
    Stefan.koopman@asdmedia.nl


    Air International

    Supporting Media Partners
    http://www.airinternational.com

    Over the years, AIR International has established an unrivalled reputation for authoritative reporting and coverage across the full spectrum of aviation subjects. With more pages than ever, all still dedicated to commercial and military aviation, we have more correspondents and top aviation writers from around the world, offering even more exciting news, features and stunning photography.


    Technology Conferences

    Supporting Media Partners
    http://www.technologyconference.com

    TechnologyConference.com is a premier resource of professional events, providing the latest information on technology events for R&D, business development and marketing professionals in technology-intensive industries. TechnologyConference.com is one of the most widely-read technology event publications, providing the latest information on technology events for R&D, business development and marketing professionals in knowledge-intensive industries. Decision-makers at Fortune 500 companies, government agencies and R&D organizations watch the technology event announcements published at TechnologyConference.com and its media partnership network.

    SAVE TO


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    Yahoo! Calendar  YAHOO! CALENDAR

    Holiday Inn Kensington Forum

    97 Cromwell Road
    London SW7 4DN
    United Kingdom

    Holiday Inn Kensington Forum

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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    Contact SAE Media Group

    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
    Registered in England - SMi Group Ltd trading as SAE Media Group




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