Home
Social Media within the Military and the Defence Sector Europe
25 February - 26 February 2013
Social Media within the Military and the Defence Sector Europe

Social media has become a central feature of society, and the defence and the military communities in Europe are increasingly using social media to work with existing and new mission partners,  both within the military and the civilian sphere, creating interactions between organisations, communities and individuals.

This conference is dedicated to Europe, and will showcase the latest best practices and how the military engages with external and internal audiences, and how this medium can offer greater reach and understanding in getting mission critical messages across. 

The event will also enable you to interact and network with key personnel from military units, government agencies and PR/Comms agencies alike. 

 

FEATURED SPEAKERS

Colonel Francois Chauvancy

Colonel Francois Chauvancy

Commander, Ecole Militaire

Andrew Morton

Digital and Social Media Manager, Purple Strategies
Andrew Morton

Captain Danel Apse

Chief of Training and Development Centre of Command, Control and Communications Systems, Estonian Defence Forces
Captain Danel Apse

Colonel Francois Chauvancy

Commander, Ecole Militaire
Colonel Francois Chauvancy

Colonel Jyrki Heinonen

Chief of PR and Media Department, Finnish Defence Forces
Colonel Jyrki Heinonen

Dan Thompson

Chief, U.S. Army Installation Management Command Europe
Dan Thompson

David Bailey

Guest Lecturer, Social Media, NATO School Oberammergau
David Bailey

Elio Querze

Lead Engineer and Architect, Social Media Analysis system, Raytheon B B N Technologies
Elio Querze

Erik Lagersten

Director, Office of Communication and Public Relations, Swedish Armed Forces
Erik Lagersten

Harald Schaub

Director, IABG GmbH
Harald Schaub

John Verdon

Strategic HR Concepts, Canadian Forces Experimentation Centre
John  Verdon

Major Graeme Hood

Public Affairs Principal Planner/Strategic Communications Advisor, Allied Rapid Reaction Corps- NATO ARRC
Major Graeme Hood

Mario Masdea

Researcher, Roma Tre University
Mario Masdea

Miroslava Paskova

Director, Ministry Of Defence
Miroslava Paskova

Steven Mehringer

Head, Communication Technologies Section, NATO Headquarters
Steven Mehringer

Tim Kemper

Chief, Cyber Training Initiative, US Strategic Command
Tim Kemper

Conference agenda

clock

8:30

Registration and Coffee

clock

8:30

Registration & Coffee

clock

9:00

Introduction

  • Understanding how internet communication works
  • clock

    9:00

    Why Social Media is VITAL to Military Influence Activities

    clock

    9:30

    Who Runs the Internet?

  • Understanding who runs the internet and what political power these parties can wield on the world stage
  • How wireless internet works and what you should pay attention to
  • clock

    10:00

    Morning Coffee

    clock

    10:15

    Coffee Break

    clock

    10:20

    Lessons Learned? Or Simply Lessons Identified? (A Few Case Studies and Thoughts for Future Planning)

    clock

    10:30

    Cryptography

  • What the deal is about IPv4 and IPv6 debate
  • How cryptography works and what it does
  • What malware is and what it does
  • clock

    11:15

    Spot the Difference

  • How we distinguish cybercrime, cyber warfare and cyber espionage
  • What the main problems are on the international stage with regards to Cyber
  • clock

    11:20

    Social Media and the NATO View

    clock

    11:45

    Closing Remarks

    clock

    12:20

    Question & Answer Session

    clock

    12:30

    Closing Remarks

    clock

    13:30

    Registration & Coffee

    clock

    14:00

    Developing and Enduring Plan

    clock

    14:30

    Creating Buy-In Across Your Corporation

    clock

    15:00

    Tools That Make It Simple To Understand

    clock

    15:30

    Afternoon Tea

    clock

    16:00

    Modifying your PR team's understanding of "content"

    clock

    17:00

    Question & Answer Session

    clock

    17:30

    Closing Remarks

    clock

    8:30

    REGISTRATION & COFFEE

    clock

    9:00

    Chairman's Opening Remarks

    Steven Mehringer

    Steven Mehringer, Head, Communication Technologies Section, NATO Headquarters

    clock

    9:10

    Collaborative Tagging Applications and Capabilities in Military Information Systems

    Captain Danel Apse

    Captain Danel Apse, Chief of Training and Development Centre of Command, Control and Communications Systems, Estonian Defence Forces

  • Analyses of conceptual terms
  • Collaborative tagging
  • Current administrative Information Systems of Estonian Defence Forces (EDF)
  • Knowledge maturing is a concept which defines goal-oriented learning on a collective level.
  • Collaborative Tagging improves Knowledge Management. Personal Tag Clouds
  • The Research Vision of the Knowledge Maturing in the Collaborative Tagging could be divided as: 1. Information Systems Layer; 2. Semantics Layer of Information Systems; 3. Knowledge Maturing Layer
  • clock

    9:50

    Cyber Awareness Training

    Tim Kemper

    Tim Kemper, Chief, Cyber Training Initiative, US Strategic Command

  • An introduction to Cyber Awareness Training
  • The Importance of being aware when using social media in any environment
  • How to practice vigilance as a second nature of behaviour
  • clock

    10:30

    MORNING COFFEE

    clock

    11:00

    Human Factors in Social Media

    Harald Schaub

    Harald Schaub, Director, IABG GmbH

    clock

    11:40

    MAGPIE: Applying Human Language Technology to Social Media

    Elio Querze

    Elio Querze, Lead Engineer and Architect, Social Media Analysis system, Raytheon B B N Technologies

  • An overview of the MAGPIE system
  • Providing a platform for the rapid exploration and discovery of social media content
  • Statistical Machine Translation, Topic Classification and Clustering, Entity Extraction, Geolocation and Sentiment Analysis
  • Critical issues in language processing
  • clock

    12:20

    NETWORKING LUNCH

    clock

    13:40

    France Developed in 2012 a Military Concept “Influence in Support of Operations” in Order to Include Influence Activities at the Different Level of the Strategy for a Military Operation

    Colonel Francois Chauvancy

    Colonel Francois Chauvancy, Commander, Ecole Militaire

  • Influence is first a state of mind for all the military actors to give sense to a military strategy
  • Influence must be within its heart to get the best use of the means through effects
  • Influence activities are also a part of what we can call the “smart power” concept
  • clock

    14:20

    The Wealth of People

    John  Verdon

    John Verdon, Strategic HR Concepts, Canadian Forces Experimentation Centre

  • The Digital Environment Re-Frames the Future of Knowledge and Work
  • The Digital Environment enables unprecedented changes in the scale, pace, scope and pattern of human interactions and activities affecting the individual, society and culture.
  • New modes of production are enabled by the unprecedented collapse of traditional transactions costs
  • Institutional innovations are necessary to more fully harness the wealth of people’s knowledge including a shift from traditional Management approaches toward enabling Social Computing.
  • clock

    15:00

    AFTERNOON TEA

    clock

    15:30

    PANEL DISCUSSION

  • Communicating with external and internal audiences
  • Is personal and professional blurred?
  • Creating an enforcing a code of conduct
  • The challenges of social media in the military environment
  • Steven Mehringer

    Steven Mehringer, Head, Communication Technologies Section, NATO Headquarters

  • Communicating with external and internal audiences
  • Is personal and professional blurred?
  • Creating an enforcing a code of conduct
  • The challenges of social media in the military environment
  • Harald Schaub

    Harald Schaub, Director, IABG GmbH

    Captain Danel Apse

    Captain Danel Apse, Chief of Training and Development Centre of Command, Control and Communications Systems, Estonian Defence Forces

    Andrew Morton

    Andrew Morton, Digital and Social Media Manager, Purple Strategies

    clock

    16:10

    Chairman's Closing Remarks - End of Conference Day One

    Steven Mehringer

    Steven Mehringer, Head, Communication Technologies Section, NATO Headquarters

    clock

    8:30

    REGISTRATION & COFFEE

    clock

    9:00

    Chairman's Opening Remarks

    Andrew Morton

    Andrew Morton, Digital and Social Media Manager, Purple Strategies

    clock

    9:10

    The Challenge of Social Media in Security Policy Institutions

    Mario Masdea

    Mario Masdea, Researcher, Roma Tre University

  • What can be defined as new/ social media
  • Are the social media an all purpose tool?
  • What to communicate?
  • Who should communicate?
  • Are we ready to engage?
  • When to use the social media
  • Conclusions
  • clock

    9:50

    Too Fast, Too Individual: When Social Media Spread Orders Before Commanders Do

    Miroslava Paskova

    Miroslava Paskova, Director, Ministry Of Defence

  • Communication via Facebook – benefits and risks for the MoD and the armed forces
  • Differences in access to the Internet and social media among young and older soldiers, the enlisted and the officers
  • Discrepancies in the information provided by the MoD on Facebook and the information relevant to command Loss of ability to distinguish between public and internal information
  • Practical examples of soldiers perceiving Facebook admin as their ombudsman
  • Practical examples of undermining the authority of the commander
  • clock

    10:30

    MORNING COFFEE

    clock

    11:00

    Using social media as a transformation catalyst

    Erik Lagersten

    Erik Lagersten, Director, Office of Communication and Public Relations, Swedish Armed Forces

  • What is, what isn't Social Media from a broader perspective concluding that Social Media is actually nothing new, but it is the technology that allows people to exchange information more rapidly than in previous times, so it's the speed of information exchange that is the special feature of today's Social Media.
  • How does the Social Media Landscape look in 2012/13
  • Realisation in, and options for the Military - examples from US and NATO
  • The grey side of Social Media with regards to the Military
  • Requirements for establishing the use of Social Media for Allied Forces and NATO as an organisation
  • clock

    11:40

    Away with the Gatekeepers: Social Media as a Tool Facilitating Nonviolent Struggle During the 2011 Egyptian Revolution

    Dan Thompson

    Dan Thompson, Chief, U.S. Army Installation Management Command Europe

  • Little known aspects of cloud-based strategic planning documents in creating organized mass movement using social media
  • Application of Strategic Nonviolent Struggle principles using social media in Egypt
  • Military-like application of social media as a decentralized command and control platform
  • Force multiplier aspects of social media and mobile devices and its implications for defence.
  • clock

    12:20

    NETWORKING LUNCH

    clock

    13:40

    The Challenges of Operationalising Social Media

    Major Graeme Hood

    Major Graeme Hood, Public Affairs Principal Planner/Strategic Communications Advisor, Allied Rapid Reaction Corps- NATO ARRC

  • Implications of military communication with audiences
  • Current military experience of using social media
  • Lessons identified from operations in Afghanistan
  • Preparing to use social media on the next operation
  • clock

    14:20

    Recruitment Through Social Media in the Finnish Defence Forces

    Colonel Jyrki Heinonen

    Colonel Jyrki Heinonen, Chief of PR and Media Department, Finnish Defence Forces

  • Finnish Defence Forces want to meet young citizens in their own play ground i.e. Social media
  • This requires new ways of sharing information
  • Balancing between new media use and operation security requirements is a challenge. How to create guidelines for social media use within military in an age group of digital natives
  • From tell to show - www.youtube.com/puolustusvoimat - already two million views
  • clock

    15:00

    AFTERNOON TEA

    clock

    15:30

    PANEL DISCUSSION: Sustainable Success- Planning, Propriety and Protecting Information

     

  • Introduction by Andrew Morton; 5 rules for success- before you even start. What preparations need to be made before even implementing a social media programme.
  • Ensuring a sustainable programme through propriety.
  • What are the security risks and how do we go about protecting information
  • Andrew Morton

    Andrew Morton, Digital and Social Media Manager, Purple Strategies

     

  • Introduction by Andrew Morton; 5 rules for success- before you even start. What preparations need to be made before even implementing a social media programme.
  • Ensuring a sustainable programme through propriety.
  • What are the security risks and how do we go about protecting information
  • Mario Masdea

    Mario Masdea, Researcher, Roma Tre University

    clock

    16:10

    Chairman's Closing Remarks - End of Conference

    Andrew Morton

    Andrew Morton, Digital and Social Media Manager, Purple Strategies


    Head, Communication Technologies Section
    NATO Headquarters
    Chief, Cyber Training Initiative
    US Strategic Command
    Chief
    U.S. Army Installation Management Command Europe
    Public Affairs Principal Planner/Strategic Communications Advisor
    Allied Rapid Reaction Corps- NATO ARRC
    Chief of PR and Media Department
    Finnish Defence Forces
    Director, Office of Communication and Public Relations
    Swedish Armed Forces
    Digital and Social Media Manager
    Purple Strategies
    Chief of Training and Development Centre of Command, Control and Communications Systems
    Estonian Defence Forces
    Commander
    Ecole Militaire
    Director
    IABG GmbH
    Strategic HR Concepts
    Canadian Forces Experimentation Centre
    Researcher
    Roma Tre University
    Director
    Ministry Of Defence
    Guest Lecturer, Social Media
    NATO School Oberammergau
    Lead Engineer and Architect, Social Media Analysis system
    Raytheon B B N Technologies

    Workshops

    Social Media for Operations

    Social Media for Operations

    Movenpick Hotel Amsterdam City Centre
    27 February 2013
    Amsterdam, Netherlands

    Sustainable Social Media

    Sustainable Social Media

    Movenpick Hotel Amsterdam City Centre
    27 February 2013
    Amsterdam, Netherlands

    Movenpick Hotel Amsterdam City Centre

    Piet Heinkade 11
    Amsterdam 1019 BR
    Netherlands

    Movenpick Hotel Amsterdam City Centre

    Rewarding its guests with a spectacular view over the city and river IJ from the 408 rooms, the Mövenpick Hotel Amsterdam City Centre offers a unique location. It lies within walking distance of the historical city centre of Amsterdam, Central Station and cultural hotspots. The hotel is easily reached from the highway and only 20 minutes from Schiphol Airport. With its 12 flexible and state-of-the-art meeting rooms with natural daylight and free internet, the hotel offers a perfect balance between business and leisure.

    HOTEL BOOKING FORM

    Title

    SubTitle
    speaker image

    Content


    Title


    Description

    Download

    Title


    Description

    Download

    Title


    Description


    Download


    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

    Event Title

    Headline

    Text
    Read More

    I would like to speak at an event

    I would like to attend an event

    Group Booking

    Please complete the below form and a member of SAE Media Group’s booking team will be in contact within 24 hours

    I would like to sponsor/exhibit at an event

    SIGN UP OR LOGIN

    Sign up
    Forgotten Password?

    Contact SAE Media Group

    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smgconferences.com Email: events@saemediagroup.com
    Registered in England - SMi Group Ltd trading as SAE Media Group




    Forgotten Password

    Please enter the email address you registered with. We will email you a new password.

    Thank you for visiting our event

    If you would like to receive further information about our events, please fill out the information below.

    By ticking above you are consenting to receive information by email from SAE Media Group.
    Full details of our privacy policy can be found here https://www.smgconferences.com/privacy-legals/privacy-policy/.
    Should you wish to update your contact preferences at any time you can contact us at data.privacy@smgconferences.com.
    Should you wish to be removed from any future mailing lists please click on the following link http://www.smgconferences.com/opt-out

    Fill in your details to download the brochure

    By submitting this form you agree to our privacy policy and consent to receiving communications, you may opt out at any time.