Virtual Reality (VR) and Augmented Reality (AR) are providing new ways to engage your audience in a deep and meaningful way. VR can transport your audience to remote environments and experience events that they could only have previously imagined. AR can enhance the physical world around them and allow interaction that was previously impossible.

The research around Generation Z (those born between 1995 & 2005) has clearly shown that they seek experiences over material goods. This generation of potential recruits will no longer accept traditional 2D brochures and videos, they expect to have the opportunity to experience life in your organisation before they ever decide to join.

Social media platforms such as Facebook, Instagram and Snapchat now encourage the use of AR, 360 video and VR content, therefore, professional communicators must be aware of this new technology and how best to use it. Regardless off the medium, the best content stands out and ‘content is king’. Learn how can you utilise VR & AR content and where it can fit into your communication strategy.

About the Workshop Leader

Pat O’Connor, Managing Director, has 20 years’ in leadership and strategy in the Irish Defence Forces in high threat environments and a track record in innovative communication technology. Pat holds Masters from both UCD Smurfit Business School and Dublin City University.
Pat has an award winning track record in innovative communication campaigns including a Siler Lion from the Cannes Festival for gender focused recruitment campaigns.

About the Company

VRAI is a B2B virtual and augmented reality (XR) content creation company headquartered in Dublin, Ireland. Our mission is to enable companies around the world to
flourish via premium XR products built by the most creative, empowered people. Our vision is to be a global leader in using XR to enhance business functions.

Since foundation in August 2017 we have worked domestically and internationally with a series of high- profile corporations and state agencies, using virtual and augmented reality technologies to enhance their business function. We have delivered XR experiences to the UN in Somalia, ChildFund, an NGO in Vietnam as well as the ESB, the Irish Defence Forces, Kingspan and RCSI.

This workshop will provide a forum for discussion on VR & AR, how these innovative technologies can be utilised as part of your communication strategy and how to take those first steps

Workshop agenda



Registration & Coffee



Workshop Leader's Opening Remarks

Pat O'Connor, Managing Director, VRAI



An overview of VR & AR

Pat O'Connor, Managing Director, VRAI

  • The differences between AR & VR
  • What each technology does best
  • Hardware and Software required
  • clock


    Identifying your use cases - Why VR & AR works for you

    Pat O'Connor, Managing Director, VRAI

  • Marketing & Recruitment
  • Internal communications
  • Training
  • Culture change & innovation
  • clock


    Morning Coffee and Networking



    Developing your concept

    Pat O'Connor, Managing Director, VRAI

  • What is the objective of this communication campaign?
  • Who are you targeting?
  • What are the key messages?
  • Will this reach my target audience?
  • clock


    Content Creation Options

    Pat O'Connor, Managing Director, VRAI

  • Virtual Reality
  • Immersive Video
  • Interactive Apps
  • Augmented Reality


  • clock


    Create a PR 'Buzz' about your VR/AR content

    Pat O'Connor, Managing Director, VRAI

  • Print media
  • Broadcast
  • Social media
  • clock


    Workshop Leader's Closing Remarks

    Pat O'Connor, Managing Director, VRAI

    Holiday Inn Kensington Forum

    97 Cromwell Road
    London SW7 4DN
    United Kingdom

    Holiday Inn Kensington Forum

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 



    speaker image






    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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