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An exploration of the role of Social Media in Defence and the Military, focusing on the creation of shareable content. Up for discussion will be the power of the image, how comment and analysis can add value to the brand, exploiting social media with techniques such as ‘click-baiting’, the value of content sharing and the role of video in the conventional military and by ‘the enemy’.

The military is not the easiest sell on social media. This workshop will examine how best the Armed Forces, military organisations and defence contractors can use social media to engage new markets, spread positive messages, exploit new regions, and work with traditional and evolving news and content providers.

On the flipside it’ll explore how groups including Islamic State have been able to harness the power of social media. And a look at ‘How not to do it’.

Workshop LEADER


Nathan Tyler

Head of Digital, British Forces Broadcasting Service

Nathan Tyler is the Head of Digital for British Forces Broadcasting and Forces TV. A career which started as a Picture Editor at Reuters saw him become an Executive Producer at Sky News. Recognising the power of new media he later became the Video Content Manager for Sky.

British Forces Broadcasting Service

The British Forces Broadcasting Service (BFBS) provides radio and television programmes for Her Majesty's Armed Forces, and their dependents worldwide. Editorial control is independent of the Ministry of Defence and the Armed Forces themselves.

Forces TV is a commercial television channel and website funded by SSVC (the charity who oversee the BFBS contract for the MoD). Launched in 2014, and with unique access to the military, it has rapidly become the access point for the general public to learn about the Forces Family.

Workshop programme

8:30 Registration & Coffee

9:00 The Use of Image

• Why paying attention to copyright is crucial
• What works best and where
• How to use images to maximise clicks

Nathan  Tyler

Nathan Tyler, Head of Digital, British Forces Broadcasting Service
View Bio

Tim Marshall

Tim Marshall, Editor, TheWhatAndTheWhy.com

9:40 The Power of Comment & Analysis

• New media does not make everyone an author
• How to make your voice heard in the digital jungle
• How to create a USP

Nathan  Tyler

Nathan Tyler, Head of Digital, British Forces Broadcasting Service
View Bio

Tim Marshall

Tim Marshall, Editor, TheWhatAndTheWhy.com

10:20 Morning Coffee

10:50 Click-baiting and Content Sharing

• How to write a good headline, post and tweet
• Is click-baiting always appropriate
• Why your rivals and competitors can also be your best friends

Nathan  Tyler

Nathan Tyler, Head of Digital, British Forces Broadcasting Service
View Bio

Tim Marshall

Tim Marshall, Editor, TheWhatAndTheWhy.com

11:30 The Power of Video

• Why video is so important
• What makes for 'good' video
• How the 'enemy' has learnt to exploit video

Nathan  Tyler

Nathan Tyler, Head of Digital, British Forces Broadcasting Service
View Bio

Tim Marshall

Tim Marshall, Editor, TheWhatAndTheWhy.com

12:10 Discussion, Questions and Review

Nathan  Tyler

Nathan Tyler, Head of Digital, British Forces Broadcasting Service
View Bio

Tim Marshall

Tim Marshall, Editor, TheWhatAndTheWhy.com

12:30 Close of Workshop


Holiday Inn Kensington Forum

97 Cromwell Road
London SW7 4DN
United Kingdom

Holiday Inn Kensington Forum

Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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