"Post-crisis, most organisations fall into one of three groups: those that collapse and are destroyed immediately; those that manage to hang on but never truly recover; and those that are able to regroup, and through a mixture of resilience, effective management/leadership and a strong underlying foundation are able to bring a level of robust flexibility that allows them not only to survive but thrive, taking advantage of the new opportunities that the crisis brings".

Crisis Management professionals, whether they are working within global corporations, individual agencies or at a national, regional or local government level, will undoubtedly have noted a series of recent events that have tested current CM methodologies to breaking point. In their size and scale of complexity, these situations transcend any traditional concept of crisis management frameworks or organisational jurisdictions. Whether it is the impact of a major Hurricane on a city such as New York; the power blackouts that affected 600 million people across northern India; the consequences of the Fukushima tsunami / earthquake that, within a few days, left Tokyo on the edge of being a city without food; volcanic activity in Iceland that disrupted international travel across Europe, or recent bank IT failures that left tens of thousands of people to survive purely on the money that they happened to be carrying at the time, the common factor that these real-time situations all shared was the rapidly escalating / cascading nature of the problems that they caused, and the complexity of the responses that they demanded.

The threats faced by the Risk Managers of the 21st Century are indisputably larger in scale, more complex in nature, and potentially more catastrophic in impact than anything likely to have been experienced by their predecessors. The modern RM is more likely to think in terms of trans-boundary threats, trans-jurisdictional response, crisis cognition and systems dependency than simple risk assessments and SOP’s.
This seminar will examine some of the concepts that are at the heart of 21st century Crisis Management, and will show how they can be utilised in developing a CM framework appropriate to any organisation.

This one-day seminar offers an insight into fundamental issues of crisis management that will be immediately relevant to anyone involved in corporate, commercial, NGO or governmental CM activities. Going beyond the normal understanding of CM matrixes and response options, the information offered on the programme comes from the cutting edge of academic research and practitioner experience, and will give all attendees a real understanding of how the issues covered in the programme will give them and their organisations a genuine advantage in developing organisational crisis cognition as well as effective, and highly robust, CM capabilities.

This masterclass is designed for:

  • Senior managers responsible for any aspect of Risk Management, Crisis Management or Business Continuity within large organisations.
  • Representatives of NGO’s, specialist CM agencies, multi-national organisations, corporate multi-nationals
  • RM and CM strategists and policy-makers.
  • Senior CM trainers

Masterclass programme

9:00 Coffee & Introductions

9:30 Unstructured Problems: Crisis Management and the Challenges of an Inter-Connected World

11:00 Coffee Break

11:20 Limitations of the Traditional Command & Control Response Management Structure

13:00 Networking Lunch

14:00 A New Language: Communication and Decision-Making Within Emergent Multi-Organisational Networks (EMON’s)

15:30 Afternoon Tea

16:00 Open Discussion


Holiday Inn Kensington High Street

Wrights Lane
United Kingdom

Holiday Inn Kensington High Street



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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UK Office
Opening Hours: 9.00 - 17.30 (local time)
SAE Media Group , Ground Floor, India House, 45 Curlew Street, London, SE1 2ND, United Kingdom
Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
Website: http://www.smgconferences.com Email: events@saemediagroup.com
Registered in England - SMi Group Ltd trading as SAE Media Group

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